1 von 2 Kunden fanden die folgende Rezension hilfreich
A must-read for all people serious about business design, customer experience and market shaping!,
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Rezension bezieht sich auf: Hooked: How to Build Habit-Forming Products (English Edition) (Kindle Edition)
This outstanding book by Nir puts in writing what intelligent business is all about. It's about habits and how to form them in the best way. The book explains what it takes to transform a target group's comfort zone for a product or service to be as close to the center as possible. Being a Managing Director in one of the global top-players in the field of digital business transformation, I just put Nir's book officially on the list of "must-reads" for my teams at Razorfish. And I am waiting for the next one.