Best small book on step-by-step Business Plans,
Rezension bezieht sich auf: Business Plans That Work: A Guide for Small Business (Taschenbuch)
This small book does a splendid job in explaining the business planning process more simple and uncomplicated than most books on business planning that often are too comprehensive and detailed - sometimes probably creating "paralysis by analysis" for the users.
The approach is a practical step-by-step procedure with the same specific case study throughout the book ("FireFly Toys"). At the end of the book, there's an alternative case study - including Powerpoint presentation - on another industry ("Fossa Medical"). Both case studies' 4-page executive summaries should inspire each and every manager to present his venture or business in this concise and exemplary manner...
It is indeed a no-nonsense guidebook and I especially like the small critical comments that the authors have inserted in the margins (as speech balloons).
Being a corporate strategist, I spend most of my time working with strategic issues including business plans. So I read a book on this topic with a subtle skepticism. But it was a pleasant surprise ;-)
Thus, I can highly recommend this easy-to-read 183-page book.
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Gebraucht & neu ab: EUR 1,90
Rezensentin / Rezensent