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The Blueprint for Your Dot.Com is At Hand,
Rezension bezieht sich auf: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) (Gebundene Ausgabe)
In the space of a few months, I've bumped into a half-dozen corporate planners who've told me, "Drop everything you're doing and run--do not walk--to your nearest bookseller and get Clayton Christenson's The Innovator's Dilemma." Investigating further, I found that, in the industry press, Christenson's book is viewed as The New Gospel. Now having read the thing, I can see what all the fuss is about; by the final chapter, the counterintuitive idea that (under clearly specified conditions) "rigorous pursuit of your customer's interest can indeed sink your firm" seems as inevitable as the sunrise. Moreover, reading Christenson now, as Wall Street lurches through the Era of Dot.Com/Madness, it's easy to believe the book, and Chapter Nine in particular, has served a hefty percentage of recent internet start-ups as a template for mapping the market and assessing whether the technology offered is sufficiently disruptive. (Christenson's use of the term "technology" is process-related and more than just the latest widget). As a public sector drone, I was further impressed that Christenson's analytic approach is broadly, if metaphorically, applicable to a range of organizations--non-profit, non-commercial, public--trying to keep from being overrun by the forces of change. Some critics have pooh-poohed Christenson's analysis as old wine in a new bottle--"what's the big deal about successful firms having difficulty dealing with the low end of their markets?" etc.--but the lucid writing, clear plan, well-sprung analytic framework (particularly the integration of "value networks" and "technology trajectories"), and compelling marshaling of case material make this an enjoyable, often revelatory, and, yes, innovative dissection of how great firms become undone by new technologies.
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