Media representations are people too!,
Rezension bezieht sich auf: The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes) (Gebundene Ausgabe)
This book presents a series of social psychology experiments which demonstrate that in almost all respects people treat media representations of people and places like the real thing. The rules and social cues which apply to interactions with other people subconsciously apply to interactions with a face on a screen, or a computer interface, or a disembodied voice. People interacting with a computer which praises them for their performance on a quiz will attribute the same characteristics to the computer as they would to a person who praises - the computer will be seen as more competent and its feedback will be more valued. Social attribution can even occur with an interface as technologically unsophisticated as text on a screen. Why we act this way can be explained by our brain's evolutionary past - during the evolution of the brain all entities which looked or behaved like people were exactly that, there were no artificial representations. Representations in media are therefore interpreted naturally, that is, as they would appear in the world. So while our conscious minds are sophisticated enough to tell the difference and may deny interacting in a social manner with media, our old subconscious does not make the distinction.
The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes)(8 Kundenrezensionen)
Gebraucht & neu ab: EUR 5,84
Rezensentin / Rezensent