A "must-read" for anyone in business,
Rezension bezieht sich auf: The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand (Gebundene Ausgabe)
This book should be considered compulsary reading for everyone in management ; from the chairman of the board down. This applies equally to those who are teaching business management. In 22 short, easy-to-understand and easy-to-read chapters, the authors explain in simple language, that which most of us would hope to have learnt after as many years in business.
Rezensentin / Rezensent