am 6. Januar 2014
The book offers exactly what both authors promise: It decodes the six mega trends that currently drive and will continue to drive China's future. Easy to read. Easy to remember.
Each chapter is condensed into a handful of key points/statements which help the reader to understand and remember the underlying mega trend. Additionally, the utilisation of real entrepreneurial success stories gives immediate understanding how people rode the respective mega trend while also offering casual "edutainment" and a rare "look behind the curtain".
China buffs/insiders will eventually want to read more from these two highly respected China Veterans about each of the mega trends. If the book would claim to be exhaustive, this would be a acceptable criticism, but this is - as stated - not the objective of the book.
Having studied, worked, lived several years in China now, I still very much appreciated this clear and concise 60-90min read to sharpen my understanding about the six mega trends.