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5.0 von 5 Sternen There's nothing new under the sun, 18. August 1999
Von Ein Kunde
This book is particularly interesting for the American reader because it shows that the "modern" mind manipulation techniques used in advertising today were well honed and in operation long before Vance Packard wrote "The Hidden Persuaders" or Madison Avenue was ever heard of. They are all here: loss leaders, careful product placement to prompt "impulse" buying of unnecessary items and all based on the flightiness of female nature learnt by the store owner in the previous volume "Pot-Bouille". And to round it all off, we have the classic message "money can't buy me love", though the ending hints that the male and female lead may yet "come together" in the future. After reading this, and indeed any Zola novel, two thoughts remain: "it's all been done before" and "there's nothing new under the sun". Readers gain an insight into the social forces that led to so many people supporting trade unions and "left wing socialist" political views. The book is contemporary to the First International and Marx's "Das Kapital". It's not Zola's best work, but you do realise why Warner Bros thought him worthy of a biopic in 1937.
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5.0 von 5 Sternen More top-of-the-line Zola, 10. August 1999
The rise of department store culture in late 19th century Paris is the subject of this wonderful novel. It's quintessential Zola, in that the book is a top-notch combination of realistic writing and soap opera. Like other classics by Zola - "L'Assomoir," "Germinal" - "The Ladies Paradise" uses a somewhat overheated storyline to comment on social change and how a rapacious capitalism changed the lives of everyone it touched. The novel is especially poignant in its depiction of small, family-owned businesses which are eventually destroyed by the kind of modern marketing techniques that created the department store. A real page-turner, "The Ladies Paradise" works as both exceptional trash novel and social critique. Zola is a real genius and this, one of his more obscure works, is also one of his best.
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4.0 von 5 Sternen Retail Realisim, 18. Dezember 1999
While it is very easy to go into the social issues raised by this book, it is simply a premier for retailing 101. Anyone who has ever worked in a department store will just roar when they see life has not changed in 100 years. A must for anyone thinking about a career in retail. Actually, it makes you think fondly of the days when merchandising was as much magic as science.
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4.0 von 5 Sternen Hat nichts mit der BBC Serie zu tun!, 3. Februar 2013
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Wer sich erhofft, in diesem Buch das zu lesen, was in der BBC Serie "The Paradise" gezeigt wird, der wird bitter enttäuscht. Die Geschichte im Buch spielt sich in Frankreich ab, die Namen sind anders, es lassen sich höchstens ein paar Parallelen in der Story selbst feststellen.
Es ist aber trotzdem eine schöne Erzählung mit bildreichen Wortausschmückungen (man kann die Auslage im Schaufenster deutlich vor sich sehen).
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