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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Lessons in Persuasion That Apply to Almost Everyone Everywhere
"These also who erred in spirit will come to understanding," -- Isaiah 29:24 (NKJV)

The big takeaway from this book for many people will be that their success depends, at least in part, on their ability to sell their ideas and beliefs so that others will act on them. Daniel H. Pink aptly points out that tens of millions of Americans have such challenges, most...
Vor 17 Monaten von Donald Mitchell veröffentlicht

versus
1 von 1 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen And Pink surely manages to sell...books
One interesting idea: selling is not only about products, also a teacher is selling his 'product' every day and can very well use the same techniques as salesmen. Did I become better at selling (whether it be ideas or products) after reading this book? I most certainly didn't. I liked 'start with why' a whole lot better. (though people interested in 'start with why' can...
Vor 14 Monaten von William Peynsaert veröffentlicht


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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Lessons in Persuasion That Apply to Almost Everyone Everywhere, 10. März 2013
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Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 124,000 Helpful Votes Globally) - Alle meine Rezensionen ansehen
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"These also who erred in spirit will come to understanding," -- Isaiah 29:24 (NKJV)

The big takeaway from this book for many people will be that their success depends, at least in part, on their ability to sell their ideas and beliefs so that others will act on them. Daniel H. Pink aptly points out that tens of millions of Americans have such challenges, most of whom are unprepared for how to meet them.

Once a reader joins the boat of realizing the need to persuade others, naturally some advice is needed. Mr. Pink deftly combines the lessons from the better books in the field of persuasion to present some simple, but critical, principles to apply:

Attunement: See the situation from the other person's perspective and add to it the emotional connection of empathy, while mirroring what other people do physically when with them.

Buoyancy: Be ready to bounce-back from whatever setbacks and discouragements occur by managing your mental and psychological state.

Clarity: Find the right problem, frame it so others can relate to it, and give people directions for what to do.

To apply these principles, be prepared to pitch your idea in six new ways. apply the principles of improvisation to work effectively with others to accomplish more, and engage in adding more service to improve matters for others.

The book is filled with compelling stories, nice examples, and crisp writing.

Here's my pitch for the book: Need You need it!
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1 von 1 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen And Pink surely manages to sell...books, 29. Juni 2013
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One interesting idea: selling is not only about products, also a teacher is selling his 'product' every day and can very well use the same techniques as salesmen. Did I become better at selling (whether it be ideas or products) after reading this book? I most certainly didn't. I liked 'start with why' a whole lot better. (though people interested in 'start with why' can be sure they have all the information they need if they just watch the TedTalk on YouTube or on the ted website)
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4.0 von 5 Sternen Interessante Ansichten, 7. Juni 2014
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Nur die Geschichtenerzählerei ist etwas mühsam. Man kan sich Anregungen holen und bekommt interessante Eiblicke in den amerikanischen Verkaufsmarkt. Netter Zeitvertreib.
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3.0 von 5 Sternen ‘Not completely sold’, 27. Januar 2014
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Despite Daniel Pink’s ‘guru-like’ reputation, I have to admit I am not convinced about the value of his book ‘To sell is human’. The reason for this is the limited number of original ideas Pink formulates in this book on the topic of selling, especially if one compares this book with other books that were published the past couple of years about this topic.

Having said that, some of his ideas are valuable and worthwhile to mention.

As most people (and definitely those who watched the movie ‘Glengarry Glen Ross’), will know, the classic sales jargon abbreviation for ABC stands for Always Be Closing. Pink suggests a new ABC: Attunement, Buoyancy and Clarity.

‘Attunement’ means the ability to attune oneself to customers in sales processes. Pink argues this can be done by being humble in order to get the right perspective, and balance empathy with rationally understanding the view of the world of the customer. He also stresses the importance of trying to become an ‘ambivert’ – the sweet spot between introverts and extraverts.

The term ‘buoyancy’ stresses the importance to stay afloat amidst the rejections, which are intrinsic to being in sales. Pink recommends doing so by continuously focusing on the value of the products and/or services for customers.

‘Clarity’ indicates what the problem of a customer is the sales person is trying to solve. In this context of clarity, Pink makes a couple of helpful suggestions about ‘framing’ solutions for clients:

- ‘Less is more’ (offering too many options might confuse a client);
- The experience or outcome of a product or service is more important than the (specifications) of the product;
- Using labels ('environmentally friendly')
- Blemishing (use one or more minor negative points of a product or service in order to enforce strong ones)
- Potential (this product, artist, etc. has the potential to be...).

An interesting part of the book is devoted to the topic of pitching, which Pink sees as a way to start a conversation with a customer. Examples of powerful pitch techniques that Pink describe include one-word pitches ('Forward'), pitches in the forms of questions ('Are you now better of than four years ago?') and pitches in the forms of rhymes (which facilitates memorizing).

At the start of his book Pink argues that a power shift has taken place from sellers to buyers. The reason for this is that (potential) buyers are now (thanks to the Internet) better informed than ever. In the light of this statement, please think twice if you really need this book. Pink definitely states a couple of interesting ideas, but the question is if the returns, in terms of new ideas, justify the investment of buying this book …
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4.0 von 5 Sternen Gut, wie alle Bücher von Daniel Pink, 29. März 2013
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Rezension bezieht sich auf: To Sell Is Human: The Surprising Truth About Moving Others (Kindle Edition)
Das Buch braucht erst etwas, bis es Fahrt aufnimmt. Die ersten Seiten fand ich ein wenig lang und langatmig. Aber dann wird es so interessant und unterhaltsam, wie in allen Pink Büchern. Wer sich mit Verkauf beschäftigt, für den sollte dieses Buch eine Pflichtlektüre sein. Außerdem ist es gespickt mit Links zu hoch interessanten und hilfreichen Webseiten und spart auch nicht mit Tipps für ergänzende Lektüre. Wirklich gut, kann ich nur empfehlen
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0 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen to sell is human, 23. Dezember 2013
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Rezension bezieht sich auf: To Sell is Human (Gebundene Ausgabe)
great -really liked it a lot - hate writing these reviews until right amount of words shown 2 send out
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1 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Jetzt schon ein Klassiker, 24. Februar 2013
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Sehr gutes Buch, auch für Laien wie mich verständlich geschrieben, das mit tollen und vor allem einprägsamen Beispielen verblüffende sozio-psychologische Erkenntnisse für den täglichen Umgang mit anderen Menschen aufarbeitet.

Dan, keep on writing!
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