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Die hilfreichste positive Rezension
Die hilfreichste negative Rezension
Very good insight
Lots of good ideas for a new breed of marketing. Has helped make our site an internet leader in dance music.
Am 25. April 1999 veröffentlicht
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› Weitere Rezensionen anzeigen: 5 Sterne, 4 Sterne |
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Really Bad
I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing...
Am 14. April 2000 veröffentlicht
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› Weitere Rezensionen anzeigen: 3 Sterne, 2 Sterne, 1 Sterne |
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Nicely done, 1. Juni 2000
As a marketing professional at an ecommerce architecture business, I found this one of the few internet marketing books that I could use as a reference. With the online support link that is referenced in the book, it makes maximum use of the new technology as well as taking advantage of classic marketing disciplines.
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Really Bad, 14. April 2000
Von Ein Kunde
I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing ideas discussed in the book deal very little with "Web marketing" principles. If you have read Customer.com, you would have come to the conclusion that this book is rather out dated and works only for amateurs. The companion Web site is worse. It lists about 30 links and nothing else!
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Very good insight, 25. April 1999
Von Ein Kunde
Lots of good ideas for a new breed of marketing. Has helped make our site an internet leader in dance music.
Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
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good book, 19. März 1999
Von Ein Kunde
it is goo
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