Clive Thompson knows what he's writing about. Covering technology for such a long time he's able to send the reader on a tour de force through history, society and technology. Did you know that Socrates despised books? Stalin manipulated pictures? This is one of the rare non fiction books that is as entertaining as it is concentrated knowledge.
A never ending story telling as shallows as tweets and facebook statuses that the book discusses. One of those books that were written because the author really wanted to write some book. Save your money.