am 30. Juni 2016
Joe Pulizzi, the founder of Content Marketing Institute, mentioned this book in his podcast, "Content Inc." I'm very glad he did. Being a Swiss journalist turned PR writer then content marketer I'm no techie at all.
I do have a vague idea though of how lines of code are taking over important tasks in my world: the Google search engine and algorithms of Amazon or of networks like Linkedin are probably the most important ones affecting my life already, today. Marketing automation is becoming a thing in my industry and as a teacher on writing better copy I've been asking myself how long it might take until machines will take over the writing work anyway – and what part of the process might remain with us, humans.
This book seems "old" (2012) measured by the speed of of current tech developments. But it was a great read for me. Christopher Steiner masterfully made it easy for me to follow along and I love his insights, examples and little stories.
The book has opened up my world quite a bit bringing me a) better understanding, b) less fear of not understanding what the term algorithms stands for, c) an interest in becoming part of the development of this big data industry (I suffer no shortage of ideas). And d) it adds to the strategic thinking for my own business.
Some ideas that I had died a sudden death during the reading of this book because one thing has become very clear to me now: At least in the services industry, work with data and do it the smart way or better don't even call yourself a business person.
am 23. Oktober 2012
As a reader of several tech blogs I thought I would be up to date to what is happening in the tech world. Indeed I was not. The reason is simple. Tech blogs are extended arm of marketing departments - other developments are kept almost secret.
In "Automate this - How algorithms came to rule our world" Steiner managed to interview some of the hidden masterminds - even of companies operating mostly in stealth mode. A creator of an algorithm turning his "child" into a cashcow has no need to tell the world about it! Steiner tells diverse success stories where algorithms really start "to rule the world". Every aspect of life is indeed affected - and any job: lawyers, doctors, psychiatrists, salesmen, journalists, artists, truck drivers, financial businessmen and many other. Steiner brilliantly brings light into the fight for talents between Wall Street and other tech companies. The chapter about psychologic analysis of humans by algorithms was to me the most fascinating. The astounding findings of Kahler and Capers are in Germany nearly unknown and not present in university lectures.
This is a book any person with base knowledge of information technology should read. It covers even the latest developments until end of 2011. Psychologists should as well read "The Process Therapy Model - The Six Personality Types With Adaptations" of Dr. Taibi Kahler directly - available via US-version of amazon.