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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen revolutionary and eye opening
I read a lot about marketing. After reading 100 hundred within last few months THIS IS THE BEST ONE.
It has opened my eyes. Now I understand why so many people are hooked to their smartphones. Why so many people are hooked to some products. And HOW it could be done if I have my own business.
Thank you for this!
I would love to repeat thousand times: EYE...
Vor 6 Monaten von Amazon Customer veröffentlicht

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2.0 von 5 Sternen Overhyped
Easy read that is totally overhyped. I was really disappointed. Thought it would be way more interesting. Save the money!
Vor 2 Monaten von Philipp veröffentlicht


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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen revolutionary and eye opening, 11. Januar 2014
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I read a lot about marketing. After reading 100 hundred within last few months THIS IS THE BEST ONE.
It has opened my eyes. Now I understand why so many people are hooked to their smartphones. Why so many people are hooked to some products. And HOW it could be done if I have my own business.
Thank you for this!
I would love to repeat thousand times: EYE OPENING BOOK.
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2.0 von 5 Sternen Overhyped, 15. Mai 2014
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Easy read that is totally overhyped. I was really disappointed. Thought it would be way more interesting. Save the money!
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5.0 von 5 Sternen One of the best books I've read about Product Development., 14. Mai 2014
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Reading "Hooked" is a hooking experience itself.

From the first page on you recognize the tremendous work the author has put into it and the scientific preciseness as well as deep understanding about what he is writing about.

Every example is clear, fun to read and widening my horizon of product development. Checked a lot of his sources and they are inspiring as well.

The Jedis of Product Development, Information Architecture, Information Design, Product Design and Web Designers should read it... Sith should read Microsoft Manuals.

Definitely a MUST READ
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5.0 von 5 Sternen Great book supported with all the studies involved, 27. Dezember 2013
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Nir, let us read the book before it came out and it was really good. All the helpers pitched in and the result is a really good book filled with all the studies that are mentined and easy to understand even for a german/portuguese reader.
The whole book is the hooked process/model but it is worth your time.
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1 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A must-read for all people serious about business design, customer experience and market shaping!, 28. Dezember 2013
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This outstanding book by Nir puts in writing what intelligent business is all about. It's about habits and how to form them in the best way. The book explains what it takes to transform a target group's comfort zone for a product or service to be as close to the center as possible. Being a Managing Director in one of the global top-players in the field of digital business transformation, I just put Nir's book officially on the list of "must-reads" for my teams at Razorfish. And I am waiting for the next one.
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Hooked: A Guide to Building Habit-Forming Products
Hooked: A Guide to Building Habit-Forming Products von Nir Eyal (Taschenbuch - 26. Dezember 2013)
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