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am 15. April 2012
There are many publications on successful innovations and best or worst practices. They all do not take into account what it takes to create innovations in new frontier markets. India has been gaining a lot of attention during the last decades and many Western companies try to succeed in India with their innovations - and often fail. The authors of "Jugaad Innovation" are able to provide six key principles of how to achieve success with Jugaad Innovation. They provide a whole new perspective on the success factors and deliver key insights through the use of many examples in several emerging markets. Recent concepts, such as the Base of the Pyramid, are introduced and prominent examples, such as M-Pesa or the Nokia 1100 are described. Therefore, the book is a great investment for practitioners as well as academics interested in innovations in emerging markets.
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