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5.0 von 5 Sternen An indispensable guide and reference.
On the Cutting Edge of Publishing As traditional publishers get larger and even less friendly toward unknown writers, The Self-Publishing Manual is the finest guide for not only publishing your book but selling it as well. Dan Poynter takes you through every step of the process, from writing a good book that people will buy, through design and printing, to marketing...
Veröffentlicht am 3. Mai 2000 von Midwest Book Review

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1.0 von 5 Sternen Skip this one--it's not worth it!
Poynter's "The Self-Publishing Manual" is a mess. Do yourself a favor and skip this one. Instead, buy "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. It's infinitely clearer, more reader-friendly, intelligent and useful.
Why is Poynter's book so bad? A few lowlights:
1. Poynter writes poorly--a curious failing in...
Am 15. Oktober 1999 veröffentlicht


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5.0 von 5 Sternen An indispensable guide and reference., 3. Mai 2000
On the Cutting Edge of Publishing As traditional publishers get larger and even less friendly toward unknown writers, The Self-Publishing Manual is the finest guide for not only publishing your book but selling it as well. Dan Poynter takes you through every step of the process, from writing a good book that people will buy, through design and printing, to marketing and distribution. The well known "bible" of book information is now even better. Now available in its twelfth edition, over 30% of the book was changed. The Self-Publishing Manual really hits its stride as it details a time-tested system for following through after the book is done-to let potential readers know the book exists. Dan also tells you exactly how to set up your business, what tools you will need and where to find them. His straight-forward style pulls no punches about how much work it takes, but Dan also makes you believe you really can do it! Of the myriad books now available about self-publishing, The Self-Publishing Manual has, by far, the best combination of practical advise and comprehensive coverage of the industry. No other author has kept their finger on the pulse of the whole publishing industry-from production to promotion-like Dan Pointer. Dan has successfully predicted trends for many years. Now he is among the first to tout the "New Book Publishing Model" which uses electronic production and promotion to write, produce, sell and promote books faster, easier and cheaper. The new edition includes a fully updated and expanded chapter on electronic book publishing and promotion. Writers will discover how to build a book rather than just write it. Dan also tell you how to sell your book in download, CD and ebook versions. Dan shows  you how to promote your books with email, book reviews, autographings, feature articles and radio/TV interviews. This is one book you will read many times, as you return to it again and again for practical instruction and sage advice.
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1.0 von 5 Sternen Skip this one--it's not worth it!, 15. Oktober 1999
Von Ein Kunde
Poynter's "The Self-Publishing Manual" is a mess. Do yourself a favor and skip this one. Instead, buy "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. It's infinitely clearer, more reader-friendly, intelligent and useful.
Why is Poynter's book so bad? A few lowlights:
1. Poynter writes poorly--a curious failing in someone who aspires to advise serious writers and small publishers.
Two brief examples:
In Chapter 8 there's a passage comparing wholesalers and distributors. After reading this passage, not only can you NOT figure out which he recommends, you're not even sure how these two entities differ from one another.
Poynter's prose frequently mangles the simplest declarative sentence. He'll say "Everyone doesn't need four-color printing" when he means "Not everyone needs four-color printing." There's a difference.
This muddled style of communication mars the entire book. It's obvious that Poynter knows the business; it's equally obvious that he doesn't have the right stuff to convey this information clearly. This book begs for careful editing and obviously didn't get any.
2. The text is littered with self-promotional references to other documents Poyner offers for sale. You thought the book would tell you most of what you need to know about self-publishing? Ha! Poynter just tells you how much MORE you need to know--and how to get the info from him, for a hefty price.
3. The cover design looks amateurish. This violates a principle set forth by Poynter and other self-publishing gurus: to compete in the marketplace, your product must be indistinguishable from those of the big players. Do a side-by-side comparison of the covers and spines of Poynter's book and the Rosses' book, and you'll see what I mean.
4. The eleventh edition, which was being sold in mid-1999, badly needs updating. There are precious few Web URLs in any of the references. The graphic examples are ancient. Poynter breezily recommends doing your own page layout and design, making the process sound much easier than it is.
So...save yourself a lot of time. Don't try to wade through this mess of a guidebook. Go straight to the Ross book instead. You'll find more information, conveyed more clearly, and with a more encouraging tone.
Good luck!
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5.0 von 5 Sternen 27 Years of Unequaled Wisdom to Allow You to Profit from Your Writing!, 30. Januar 2007
Von 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 124,000 Helpful Votes Globally) - Alle meine Rezensionen ansehen
(TOP 500 REZENSENT)   
Most would-be authors dream of signing a four book deal with Random House for over $10 million . . . and then skyrocketing to the top of the best seller list. That does happen, but not very often.

The average new author who attracts a commercial publisher will probably be offered an advance of $7,500 and won't earn that amount back in actual royalties. In the process, the author will be disappointed to find that the publisher does little more than print the book, put it in a catalogue and take orders from those who demand the book. If there's to be publicity, the author must provide it. In exchange, the author will earn less than 10% of the cover price of the book from each sale.

After having been down that route, it's not surprising that authors begin to realize that selling 5,000 copies that one self-publishes can earn a profit of 5-10 times as much with relatively little more effort . . . and not much of a capital outlay.

So, if you don't get that Random House deal, you probably can still earn a lot more money for yourself by becoming your own publisher. There are lots of ways to do this from e-books as digital downloads to traditional hard cover volumes. You can have a printer make a few thousand of the latter . . . or a print on demand printer will make one at a time as you receive orders.

Naturally, you can pay someone several thousand dollars to help you through the process.

But it's a better bet to buy Dan Poynter's Self-Publishing Manual. Dan's forgotten more about how to self-publish a book that most "experts" will ever learn.

This book covers the following important topics:

1. How to decide if you want to self-publish and how

2. Writing your book (from picking a subject to gaining advances)

3. Starting your own publishing company (if that's appropriate for you)

4. Book production (from designing to typesetting to layout to final book)

5. Launching your book (getting on the radar screen)

6. Pricing

7. Book promotion (advertising, publicity, reviews, press kits and interviews)

8. Attracting book buyers (distribution, libraries, schools, promotions, fund-raisers, subsidiary rights)

9. Fulfillment (from your warehouse to the book buyer)

10. Dealing with the changes in your life that follow being published.

The sections are very detailed, reference lots of other great sources (including Dan's own wonderful Web site), suppliers and answers to the most common questions every new author has.

As much as I like this book, I must point out its one glaring weakness. Dan has been a celebrity in the book authoring field for so long that he somewhat overstates how easy it is to attract positive publicity. But if you keep at it, someday you'll find it as easy as Dan does.

By the way, if you ever have a chance to attend a conference where Dan speaks, be sure to attend. He's even more helpful in person.

If you think you might want to self-publish, this is the book for you.

Good luck!
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5.0 von 5 Sternen This is an excellent guide for authors and publishers, 15. Juni 2000
Von 
In a previous review of the former edition this book, Isaid:

This is a very good guide, especially for the author (orwannabe author) who is thinking about writing and publishing their own work.

These days, the writing of the book, contrary to the belief of many, is not the end of the work. Perhaps the largest hurdle remains: getting the book published and out on the market where people may buy it.

This book looks at those problems, and contains a great deal of very good advice.

Even the biggest publishers take a loss, or just break even, on most of the titles they publish. They are supported by the handful that achieve the most attention, and become big sellers. Like the movie industry, only a few become stars. And, of course, the giant's share of their promotion budget goes to the books which show the most promise, leaving the ones who really need it out in the cold.

It is a humbling experience for a would-be author to go into a large bookstore, see all of the shelves full of books, and realize that his book will just be one more of the hundreds of thousands of new titles that show up each year.

So, this book fills a need. How about publishing? The primary functions of the traditional publisher are selecting books that will sell in the first place, editing, proofreading, design, production and--most important--marketing. In most cases, the new author is the primary marketing agent for his book, anyway. Why should he give up 90% of the sales price when he must shoulder the main responsibility of the publisher?

The author, who created the book, must usually be satisfied with 10% royalties, with the publisher retaining 90% for their production and marketing efforts.

So, more and more writers, faced with aloof publishers who will not even read their book, let alone buy it, are taking the self-publishing route. They need Dan Poynter's book. It tells them what they need to know.

First, this manual contains some basic rules on how to write a marketable book. Then, the problems they will face in producing it, and finally--certainly not least--promoting it in a crowded marketplace.

He does a very good job. I only noted one neglected area, and, unfortunately it was the very area in which I was most interested: Print-on-demand.

Well, I must tell you that Dan Poynter has corrected that deficiency. In this, the latest edition of the Self-Publishing Manual, released in April of 2000, the entire area of Print-on-Demand (POD), as well as Print-Quantity-Needed (PQN)is amply covered with the latest available information. I have certainly learned things of which I was not formerly aware from the book.

There is a new force in the marketplace, called print-on-demand. Some of the publishers who are utilizing it are simply vanity houses, but many others are not. The era of one-off book publishing is here (POD), along with printing only the quantity actually required (PQN). No more need to warehouse long press runs until they sell, or necessity to pay inventory taxes on warehoused books waiting to be sold. The POD printer will print a single volume, as needed, and mail it to the customer for you, and send the publisher a monthly check, less the cost of printing. It is a force that is changing the face of the publishing industry.

The new technology is particularly good news for those books that sell only a few copies a month, or a year. No longer must they be dropped from the publisher's catalog and go out-of-print. They can simply be digitally archived and printed as needed for the occasional sale.

There are problems unique to the "New Book Model," which Dan Poynter addresses in detail. For the new author contemplating self-publishing, or the author whose work has gone out-of-print, but for which there is still a residual market, this book is one which you should read. There is information here that you are not likely to find addressed anywhere else.

I cannot recommend it too highly.

Joseph Pierre.
Author of THE ROAD TO DAMASCUS: Our Journey Through Eternity
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4.0 von 5 Sternen Very informative and (almost) complete, 10. Juni 2000
Von 
This is a very good guide, especially for the author (or wannabe author) who is thinking about writing and publishing their own work.

These days, the writing of the book, contrary to the belief of many, is not the end of the work. Perhaps the largest hurdle remains: getting the book published and out on the market where people may buy it.

This book looks at those problems, and contains a great deal of very good advice.

Even the biggest publishers take a loss, or just break even, on most of the titles they publish. They are supported by the handful that achieve the most attention, and become big sellers. Like the movie industry, only a few become stars. And, of course, the giant's share of their promotion budget goes to the books which show the most promise, leaving the ones who really need it out in the cold.

It is a humbling experience for a would-be author to go into a large bookstore, see all of the shelves full of books, and realize that his book will just be one more of the hundreds of thousands of new titles that show up each year.

So, this book fills a need. How about self-publishing? The primary functions of the traditional publisher are selecting books that will sell in the first place, editing, proofreading, design, production and--most important--marketing. In most cases, the new author is the primary marketing agent for his book, anyway. Why should he give up 90% of the sales price when he must shoulder the main responsibility of the publisher?

The author, who created the book, must usually be satisfied with 10% royalties, with the publisher retaining 90% for their production and marketing efforts.

So, more and more writers, faced with aloof publishers who will not even read their book, let alone buy it, are taking the self-publishing route. They need Dan Poynter's book. It tells them what they need to know.

First some basic rules on how to write a marketable book. Then, the problems they will face in producing it, and finally--certainly not least--promoting it in a crowded marketplace.

He does a very good job. I only noted one neglected area, and, unfortunately it was the very area I was interested in. Print-on-demand.

There is a new force in the marketplace, called print-on-demand. Some are simply vanity publishers, but others are not. The era of one-off book publishing is here. No more warehousing of long press runs until they sell, or inventory taxes to pay. The POD printer will print a single volume, as needed, and mail it to the customer.

The problem is not getting published anymore; there are publishers out there, and they'll publish your book, and they're paying high royalties: 20%, which is twice the going rate! But, they are lacking in the marketing department, like most small publishers, and--worse--they will only give booksellers a 20-25% discount, in a marketplace that demands 40%. Which leaves the internet as the only viable marketplace for POD books.

Unique problems, which Dan Poynter does not address in this book. But, except for that single lack, this is an excellent book and one that is a life-saver for many first time authors.

Joseph Pierre,
Author of THE ROAD TO DAMASCUS: Our Journey Through Eternity
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5.0 von 5 Sternen An indispensable guide and reference., 3. Mai 2000
On the Cutting Edge of Publishing As traditional publishers get larger and even less friendly toward unknown writers, The Self-Publishing Manual is the finest guide for not only publishing your book but selling it as well. Dan Poynter takes you through every step of the process, from writing a good book that people will buy, through design and printing, to marketing and distribution. The well known "bible" of book information is now even better. Now available in its twelfth edition, over 30% of the book was changed. The Self-Publishing Manual really hits its stride as it details a time-tested system for following through after the book is done-to let potential readers know the book exists. Dan also tells you exactly how to set up your business, what tools you will need and where to find them. His straight-forward style pulls no punches about how much work it takes, but Dan also makes you believe you really can do it! Of the myriad books now available about self-publishing, The Self-Publishing Manual has, by far, the best combination of practical advise and comprehensive coverage of the industry. No other author has kept their finger on the pulse of the whole publishing industry-from production to promotion-like Dan Pointer. Dan has successfully predicted trends for many years. Now he is among the first to tout the "New Book Publishing Model" which uses electronic production and promotion to write, produce, sell and promote books faster, easier and cheaper. The new edition includes a fully updated and expanded chapter on electronic book publishing and promotion. Writers will discover how to build a book rather than just write it. Dan also tell you how to sell your book in download, CD and ebook versions. Dan shows  you how to promote your books with email, book reviews, autographings, feature articles and radio/TV interviews. This is one book you will read many times, as you return to it again and again for practical instruction and sage advice.
Bruce McAndless-Davis Reviewer
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5.0 von 5 Sternen Look No Further. This is the only book you will need!, 28. März 2000
Von 
You can't go wrong if you use this book as the bible to self publishing. Dan's book shortened the learning curve and provided the A to Z in getting my book into print. The new 12th edition is even better yet with "Print on Demand" information to save more time and money.
I have talked to so many people since who had major problems along the way. They would have saved much grief with Dan who has been there, done that. Got the ball cap, T-shirt and played the game! He keeps you from stepping on the land mines along the way. The Book Calendar in appendix 1 was worth the price of the entire book. Using this step by step formula, I had my book in my hands within one week from the target date.
As a professional speaker my book would be my business card and add credibility. I'm a speaker/author on stress, communication, and relationship skills. As a 28-veteran firefighter, I show people how to create a winning dream team to extinguish stress. Once I finished writing the book, I needed it ASAP. I couldn't wait 18 months for a traditional publisher and get only .35 cents a copy.
Amazon.com carries my book "Fire Up Your Communication Skills". You can go check out the testimonies. The book secured over 123 media interviews in the last year, including an appearance on the Barbara Walter's show "The View", and featured in USA Today.
I wrote my book so you don't have to start it from the beginning. Just pick a chapter of interest. I call it a great bathroom book. You go in constipated and come out motivated. Perfect for today's busy reader.
"Hope is hearing the music of the future. . . Faith is dancing to it today!" With Dan's book, you can start dancing now, knowing you're on the right path.
Thank you Dan for your dedication to those who aspire to see their work in print.
Fire "Captain Bob"
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3.0 von 5 Sternen Excellent publishing knowhow; misguided typesetting advice., 25. August 1999
Von Ein Kunde
While Mr. Poynter is an expert on self-publishing, he is not an expert on design or typesetting (as evidenced by his own book). Mr. Poynter offers excellent advice on how to market a self-published book. This book is a must-have for self-publishing individuals. His advice on typesetting and design, however, should be discarded. Mr. Poynter claims anyone can typeset a book. Like claims are made by Tom and Marilyn Ross in their book, The Complete Guide To Self-Publishing; Everything You Need To Know To Write, Publish, Promote and Sell Your Own Book. Unless you are a typesetter or a designer, you should not attempt to do this yourself. Typesetting and design are skills that take a career to learn. Just because your software is capable doesn't mean you are. A good-looking, readable layout is important to your book's sales. One can always spot the "homemade" books on the shelf; and that detracts from the professionalism, commerciality, and, ultimately, sales of a book. Not only does non-professional typesetting and design decrease sales, it can also blur the message espoused by a book. A design can either make or break the effectiveness of a book. To quote the famous typographer, book designer, historian, poet, and prose writer, Robert Bringhurst, "Typography is to literature as musical performance is composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness." A qualified book designer should handle the design, layout and typesetting while the author should cull the valuable advice Mr. Poynter offers on promotion and fulfillment. An author should spend time doing the promotion and handling the business of being a publisher instead of taking on design as a whole other profession, risking the success of his former profession, writing.
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5.0 von 5 Sternen The A-Z guide for publishing your own book, 31. März 2000
Dan's thorough book and fax on demand system gave me the step by step information I needed to successfully write and publish my first two gift books for baldheaded men: "Bald Men Always Come Out on Top" and "Bald Men Never Have a Bad Hair Day."
If you are wondering about whether to self-publish or go with a major publishing company, please read "Why You Should Consider Self-Publishing" in chapter one. It paints a very realistic picture of your publishing options so that you will feel good about your choice to do it yourself or go with the big boys. If you secure a literary agent for your book and receive a substantial bonus from a well-known publishing company (both of which are the exception to the rule for first time authors), then you might do well going with a major publisher. Otherwise, my experience tells me to go the self-publishing route.
I suggest reading Dan's book once from cover to cover to get an overview of the business. Then go back, highlight the material and write down any questions you have. What isn't answered in the book is answered by his fax on demand system, web site or from Dan personally via an email or phone consultation. If you prefer a workshop approach his inexpensive training seminar is excellent.
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5.0 von 5 Sternen Dan not only leads the industry,but is two steps ahead of it, 1. April 2000
Von 
Don't even consider self-publishing without first reading The Self-Publishing Manual by Dan Poynter. His book will save you time and prevent you from making costly mistakes. Dan not only leads the industry, but is two steps ahead of it. I have been producing and marketing books since 1985 and Dan Poynter's advice gave me the foundation from which I built my business. He has been and continues to be very generous with sharing the secrets to his success. This 12th edition of The Self-Publishing Manual keeps you current and walks you through each step. Do you have questions about printing on demand? Not sure how to approach e-books? Dan has the answers. He continues to tell us where to look, who to contact, and how to maintain the image we strive for as small press publishers. This edition is filled with a gold mine of information - each page offers nuggets of publishing advice. This is the best investment you'll ever make as you enter or continue your world of self-publishing.
Linda F. Radke Author of Linda Radke's Promote Like a Pro: Small Budget, Big Show
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