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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent Read!
This book, written by a former Microsoft developer and the daughter of a former Microsoft PR person, is an excellent view from the inside. At first one would be inclined to think this might be some PR itself. But after getting into the book you realize that it's not. In fact, it's very unbiased reporting for the most part. If the authors seem to flatter themselves in...
Veröffentlicht am 24. Dezember 1998 von Susanna Hutcheson

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3.0 von 5 Sternen Is Eller for REAL?!
Marlin Eller, a co-author, explains his development years at Microsoft attempting to make Bill Gates look bad, but this backfires on Eller!
All of Eller's projects at Microsoft were miserable failures: Windows 1.0, Pen Computing, Low Bandwith, Networking, etc... However this guy seems to take pride in his work! Throughout the book he shows how he took little...
Am 7. August 1998 veröffentlicht


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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent Read!, 24. Dezember 1998
This book, written by a former Microsoft developer and the daughter of a former Microsoft PR person, is an excellent view from the inside. At first one would be inclined to think this might be some PR itself. But after getting into the book you realize that it's not. In fact, it's very unbiased reporting for the most part. If the authors seem to flatter themselves in a couple of places they can be forgiven. They do it only a time or two. The fascination of the book lies in how we see a different side of Bill Gates and Microsoft. Gates appears not smart, as we seem to think of him, but rather as a not-so-bright nerd turned CEO who depends on others --- in more ways than one. He is smart enough to hire very brilliant people who know their jobs. And he gives them quite a degree of autonomy. By giving them stock options in the company they have a vested interest in the success of the company. On the other hand, the book shows a side to Microsoft we seldom if ever see or know about. The unruly side. The unorganized side. There is no strategy. Things happen by accident. Windows, for example, was not a priority but a side effect of sorts. The Internet was not important to Bill until the last minute. Than it became a priority. The secret to success at Microsoft, according to the authors, is to copy, crush and kill the competitor. Microsoft doesn't write code from scratch, according to the authors. But rather the developers take good code from good programs of other companies and write Microsoft programs. Or, if all else fails, they buy the company. This is an exciting read and highly recommended.
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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Microsoft kocht auch nur mit Wasser., 21. November 2008
Von 
Ich hatte mir dieses Buch vor ca. 8 Jahren gekauft und, nachdem es kürzlich beim Umräumen wieder aufgetaucht ist, nun zum zweiten mal gelesen. Das Buch besteht aus mehr oder weniger chronologisch zusammenhängenden Episoden aus der Zeit zwischen 1982 und 1995 und ist sehr unterhaltsam und kurzweilig geschrieben.
Sicher sind die Darstellungen nicht immer 100%-ig objektiv, da sie nur aus der Sicht des Autors erzählt werden. Das ändert aber nichts an den Kernbotschaften "Microsoft kocht auch nur mit Wasser." und "Auch Bill Gates ist nur ein Mensch und nicht unfehlbar."
Meiner Meinung ist dieses Buch, obwohl nicht mehr ganz aktuell, immer noch empfehlenswert.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Was Sie schon immer über Microsoft wissen wollten..., 14. Juli 1999
Von Ein Kunde
Edstrom und Eller stellen in diesem Buch die Geschichte von Microsoft, und dieses dem Titel folgend: von innen. Heraus kommt ein kurzweiliges Buch über die Geschichte der Computerindustrie und des einflußreichsten Unternehmens der Branche. Besonders interessant ist es, etwas über die Geschäftspraktiken von Microsoft zu erfahren. Schenkt den beiden Autoren Glauben hat das alles nicht viel mit Strategie zu tun, wohl aber sehr viel mit dem Gespür im richtigen Moment der Konkurrenz den Garaus zu machen. Eine aktuelle Bedeutung gewinnt dieses Buch durch den Anti-trust Prozeß gegen Bill Gates und Microsoft in den USA. Spannende Anekdoten über den Werdegang von Bill Gates werden angeführt, so zum Beispiel wie er mit Hilfe einer geschickten PR-Strategie zum allseits bekannten Orakel der Computerindustrie wurde. Viele Geschichtchen liest man mit einem Schmunzeln, insbesondere die über das ständige Nicht-einhalten von Auslieferungsdaten von neuen Produkten bzw. die Vorab-Erkenntnisse über qualitative Mängel die unter den Teppich gekehrt werden. Jeder Microsoft-Benutzer wird wissen, was gemeint ist. Insgesamt sehr kurzweilig, wenngleich an einigen Stellen ein paar Dönkens zu viel erzählt werden und damit der Blick auf das ganze dadurch ein wenig verstellt wird. (Dies ist eine Amazon.de an der Uni-Studentenrezension.)
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great Book if you're curious about working for MicroSoft, 21. September 1998
I think this book gives a good idea to the reader of what it was like, and still is like, to work at Microsoft. I agree with most of these other reviews, that a large corporation is fumbling around, it is mortal and that the story (as with any story) is told from a certain persons point of view. I don't agree the person who wrote it was a failure or a coward (as stated in another readers review). I believe this person is intelligent and was not appreciated by management in HIS eyes. How can he be wrong? We all have our own opinions and personalities, and if you don't like someones opinion or personality, it doesn't make them "wrong" or a "coward". (In my opinion).
I could relate with the problems and I understood the cause and the effect as they were well explained in the book.
I found this book hard to put down and enjoyed it immensely..Infact, it made me interested in learning more about Microsoft and other peoples stories that have been written. I went out and bought several more books on Microsoft, including two it mentions in the book, Hard Drive and another called Start-Up (the competition on Pen Computing that got squashed).
This way I can read as many sides of the story as possible and come up with my own opinion.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Spannendes Insider Buch über die Taktiken von Microsoft, 29. April 1999
Von Ein Kunde
Mit diesem Buch erhält man einen neuen, spannenden Einblick in die Internas von Microsoft. Vor allen Dingen ist es interessant, die Zusammenhänge von Windows und OS/2 sowie deren Entwicklung zu erhalten. Im übrigen erinnert man sich, wie die Computerwelt noch vor wenigen Jahren ausgesehen hat, mit welchen Einschränkungen und Unbequemlichkeiten der User noch zu kämpfen hatte, die heute kaum noch vorstellbar sind. Außerdem wird hervoragend dargestellt, aufgrund welcher Zufälligkeiten die Computerwelt heute so und nicht anders aussieht. Außerdem gibt einem das Buch einen erstaunlichen Einblick, wie eine teilweise völlig chaotisch organisierte Firma zu teuersten Unternehmen der Welt werden konnte. Nach der Lektüre kann man kaum noch annehmen, daß Bill Gates alles bereits lange voraus in einem teuflischen Plan ausgeheckt hat, mit dem Ziel die Weltherrschaft zu erlangen. Insgesamt sehr empfehlenswert. In diesem Zusammenhang ist: Der Krieg des Codes. Wie Microsoft ein neues Betriebssystem entwickelt. von G. Pascal Zachary ebenfalls zu empfehlen. Hier wird dargestellt wie Microsoft NT entwickelt hat. Die Zusammenhänge zwischen den Büchern decken sich gut.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It is a great book for us Non-Geeks!, 9. Juli 1998
Von Ein Kunde
This book did a great marketing job targeting the general Non-Geek public which, to a large extent will determine the survival of most software companies. While the contents may sound like sour grape stories they do serve the purpose of give us a fairly accurate timeline of MS. Some of the behind scene stuff--if ture--are quite funny and entertaining. I must give it a A+ for the way emotions are portrayed, just as they are, and confirmed by the way some of these same characters expose themselves in public, e.g. Steve Ballmer etc. It also changed the way I see the "Browser War" and ramifications. The book's analysis of MS practise produced an unintentional (maybe) byproduct: the "Ultimate MScide strategy"--someone giving away an easy to use (for non-geeks) and superior operating system with a built-in browser that is also backward compatible to all MS operating systems and applications--for free, with the help of IE in downloading. In summary, we get to see some of "the means" as in "the end justify the means". More interesting perspectives would undoubtedly come from those former MS competitiors.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Didn't you expect something personal ?, 30. Juni 1998
Von Ein Kunde
I saw how many reviewers gave this book one or two stars. I think that it deserves five stars because the authors had a unique perspective. They weren't afraid to say what they thought about Microsoft. Admittedly, it was biased, but that's to be expected. I have been a Microsoft fan and investor for a few years now. The company is a winner, no doubt about it. The book states that Bill Gates isn't as smart as people think he is. He isn't as smart as he thinks he is. Microsoft's success is largely due to Gates hiring the right people, such as Steve Ballmer and Nathan Myhrvold, for the job. They certainly have their flaws, but they make a great team that's more than the sum of its parts. They make their own opportunities in business. That's what an investor likes to see, so that's why I made Microsoft my largest investment. All of this controversy with the DOJ hasn't done very much- the stock is up about fifty-sixty percent since the beginning of the year. The book really shows you why Microsoft is so successful.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Microsoft von innen gesehen, 3. November 1998
Von Ein Kunde
Jeder, der sich über den Erfolg von Microsoft gewundert hat, die seltsamen Wege des Software-Giganten verfolgt hat und immer wieder gefragt hat: "Warum, Microsoft?" findet hier die Antworten.
Dieses Buch beschreibt die Irrungen und Wirrungen einer führenden Firma auf der "Road ahead" - der Straße voraus. Microsoft von innen gesehen erklärt den Sinn, den man bei diesem Unternehmen von außen nicht erkennen kann.
Das Buch ist informativ aber unterhaltend geschrieben; offenbart die "Barbaren", die Bill Gates anführt; ein Lese-Muß für User und Nicht-User.
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4.0 von 5 Sternen Interesting lesson on how success is made..., 13. September 2014
Having read the book more than 15 years after first publication, there is still a timeless aspect to the account from Eller and Edstrom on the inner life of Microsoft, which hasn't been properly highlighted so far: can success be planned?
From the stories on the making of various computer operating systems, one does get the impression that each big leap forward was made despite of, not because of company strategy. The book introduces hidden talents in the organization, neither part of big planning nor covered by company radar, who put all their creativity into preparing the next big thing during off-hours and weekends. This observation seems to match with a similar insider account on competing company Apple, published by Steve Wozniak in his autobiography "iWoz" in 2006.
One of the reasons why things are described chaotic is that Microsoft was in a transition phase during 1983 to 1995, the period mainly covered by the book. Like all companies growing mature, it started with entrepreneurial spirit, with a few trusted enthusiasts on adrenalin - just to get stuck in a big corporate structure later on. What Eller and Edstrom describe throughout many chapters: the shift from technology focus and getting-things-done approaches to inward-looking politics and marketing attitudes. Triggered by the growth of Microsoft, the change towards corporate structure and mentality did result in various reporting functions, assuming responsibility over software developments previously covered by a few programers only. These changes do attract a new kind of people, and in some cases do reject the old kind. With respect to planning of future successes, just setting up structures and business processes to capture customer and market needs is not sufficient. The right mix of people is the key. Breakthroughs do depend on talents and maniacs. Corporate structures do need to attract and keep them, even if they might be difficult to manage.
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3.0 von 5 Sternen Is Eller for REAL?!, 7. August 1998
Von Ein Kunde
Marlin Eller, a co-author, explains his development years at Microsoft attempting to make Bill Gates look bad, but this backfires on Eller!
All of Eller's projects at Microsoft were miserable failures: Windows 1.0, Pen Computing, Low Bandwith, Networking, etc... However this guy seems to take pride in his work! Throughout the book he shows how he took little initiative in his projects, and ran like a coward when things got tough. For example, software schedules are almost always delayed, however Eller cowardly timed his leaving on a network project to a deadline he knew was not going to be met. He tries to justify this as a brave action. He claims to have known the proper chips to put in his graphics board project, yet he left the project and whines that he knew what chips to use when the project fails. He admits he was known as a 'NO!' man, unwilling to work with others. Of course you have to say NO sometimes during development, but to his coworkers he was more! of a hindrance than a help.
Eller doesn't even realize Microsoft wanted him out of the company, despite making it very visible that people wanted him out! His lack of promotion and no offer to make him stay at Microsoft shows how he was not beneficial to the company. Of course he got a socially acceptable 'Are you sure we can't make you stay?' before he left, but I'm sure Microsoft partied when he left!
The funny thing is, Eller tries to put down Gates, but the only person he puts down is himself. He totally lacks the aggressiveness and follow thru of Gates. He takes no responsibility for his projects. His Pen project was a failure, but he considered it a great success because the competition failed too. Pen computing was a bad idea that society never needed... that's probably why he got the project in the 1st place!
I don't think Eller realizes how much of a failure he was at Microsoft, but it comes thru great in this book. To see this whining failure put do! wn Gates is hillarious! Eller obviously doesn't know what ! it takes to be a success in the software field.
I give this book 3 stars because it perfectly shows the contrast between the successful software developer (Bill Gates) and an apparently successful software developer (Eller) who's actually a failure. Another great success in this book is chapter 6 about Dave Weise. Dave singlehandedly took initiative to put Windows into protected mode, resulting in the most successful software products ever developed: the modern Windows OS's. If Eller had half of Weise's drive, intelligence and initiative he'd be a real software developer.
Eller wears a beret at all times, which I see as a symbol of his lack of touch with the real world. He really thinks he's a great developer and important force at Microsoft... but reading the book that HE wrote, it is obvious he is disillusioning himself! In one story, Eller man-handles Gates at a meeting and views it as an agressive action! Coo-Coo!
If you read this book, keep in mind who the REA! L, SUCCESSFUL developers and business men are... you will see it is not Eller.
Sincerely, Bill Gate's Mom :) Just kidding (note: I don't have anything against Eller, however I think people will view him as some hero when in fact he was non-influential in Microsoft's history... by his own words)
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