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"For behold, I create new heavens and a new earth;
And the former shall not be remembered or come to mind." -- Isaiah 65:17 (NKJV)

How you will react to this book depends on what you hope to gain from it. If you have never read about creativity and applied imagination, Imagine is a fun, fast read. The book is filled with well-told anecdotes that you'll long remember.

If you want to read a review of the scientific literature of the subject, you'll be disappointed. There are references to some studies that scientists have done, but you won't be led to the heavy-duty articles.

If, instead, you want to learn how to make your own work and that of your organization more creative, you'll probably be a little puzzled by what the lessons of the anecdotes are. There's no overarching structure of conclusions that you can rely on. If you are looking for information about how to make huge breakthroughs, that subject isn't covered here.

I had a hard time know how to grade the book. From the first perspective, it's a decent 4 star book. From the second perspective, it's more like a 1 or 2 star book. From the last perspective, it's probably a 2. So I averaged that out and gave the author the benefit of the doubt and picked a 3. (He can certainly write a legible and interesting sentence.)

Just imagine how much more successful this book would be if it had more uses!
0Kommentar|8 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
I'm not happy to inform, that some to a lot quotes in this book are totally made up by Jonah Lehrer.
He states that he had access to Dylans Manager... which never happened.
That book will be withrawed by its publisher, because of this.
0Kommentar|3 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 30. Dezember 2013
Interessantes Buch, viele spannende Geschichten - leider kam kurz nach Erscheinung ans Tageslicht, dass einige Erzählungen/Zitate wohl wortwörtlich dem Titel nacheiferten und vom Autoren konstruiert waren.
Ich fand es dennoch lesenswert, man darf eben nur nicht alles für bare Münze nehmen.
0Kommentar|War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 15. Januar 2013
The style of writing is not bad... to start with something positive as the author recommends.
As critisim is an important tool to enhance the creative outcome, as the author says, here it comes:
Kahneman might be the much better choice. This book is a collection of mainly outdated research mixed with many, many examples.
Readers who are interested in the very fundamentals of creativity might want to start with this book.
People who expect more should have a walk at the fresh air...
0Kommentar|Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden