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am 6. Juli 2000
The Helmstetter and Metivier book is better than most of the other titles in this category, but the category doesn't have any good books overall, so that's a pretty lukewarm recommendation. I can't characterize this book as a "must have" and find it fairly incredible that some other readers give it such high marks.
If you want to get up to speed quickly in affiliate marketing and affiliate programs, this is a good place to start. But you can skim this book in a few hours to get
what you need. Then its off to the Internet to get the latest information. In about two years, this book will be quite dated.
I think the authors are correct in their enthusiasm for affiliate marketing in general, but their treatment is superficial cheerleading. The mechanics of an affiliate program are pretty straightforward. It's the marketing that's difficult and they offer no insights here other than warmed over cliches.
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