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am 6. Oktober 2002
There are dozens of books on popular culture and its relation to gender and identity issues out there, but this one is extraordinary: concise, up-to-date, and very readable. Mr Gauntlett wrote not only an introduction to the main theories of popular culture like Giddens, Foucault or queer theory - he illustrated all the discussed theoretical concepts with recent examples like movies, TV series, music, websites, and magazines.

If you are a student of media studies and always wanted to know how popular culture influences our lifestyles and our concepts of gender and identity - grab this book! It is well written and clearly structured with plenty of cross-references and suggestions for further reading. A unique feature is the accompanying website where additional material can be found.
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am 26. August 2010
I bought this book for a course that I decided to drop a week later. But I read this book anyway and with great passion over the following few days. Gauntlett gives such a good overview over popular culture, gender theory and the study of popular media in general - I would recommend it to everyone. You don't need to be an academic to enjoy this book, but I'd imagine it would also be very useful course literature. I had some knowledge about the concepts Gauntlett talks about, but this book put them all into perspective, into context. I'd say that this book is a great introduction. Reading it was what motivated me to go further into cultural studies.
There is a new edition of this book which I've had a chance to look at and if you can find it - I'd buy the new one. Gauntlett is very up to date on his TV series, books and pop singers, so it doesn't hurt to get a newer version of the book. The integration with this book's website is very useful and if there ever is an e-book version I hope that integration will be easier for the reader.
All in all: I laughed, I cried, I finally understood Judith Butler. Go buy it.
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