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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Fascinating, entertaining, incomplete,
This book is the story of Jeff Bezos and Amazon, from the perspective of a journalist who had plenty of access to employees and ex-employees as well as Jeff Bezos himself. The author makes clear both the faults and the successes of Bezos and Amazon, but limits the book's scope in some ways. While hinting at the devastation caused to traditional shopping (by Apple's iPod as well as Amazon's Kindle and other products), there isn't a lot of discussion here. Fair enough, as there will surely be other books about how Apple, Amazon and others have devastated local communities.
The author also says very little about Amazon's operations outside the USA, although I found it interesting that the reason Amazon haven't yet set up in Russia (the biggest economy still without an Amazon website) is because the infrastructure is inadequate just now. Perhaps that means South Korea will be next, though it doesn't get a mention.
Even within the main story of Amazon.com, a lot is omitted, one effect of which is the simplistic assertion that Amazon serves customers superbly while squeezing suppliers ruthlessly and expecting employees to devote themselves to Amazon without any regard for a work / family life balance. I have heard bits and pieces over the years about the way Amazon treat their employees, all of it reinforced by this book and then some. As for the author's distinction between customers and suppliers, that overlooks the fact that some customers have voluntarily contributed content to Amazon's website in the form of reviews, Listmanias, "So you'd like to ...." guides, tags, customer images and other stuff. The author occasionally mentions reviews in passing (listed in the index under customer reviews), but very few other software features are mentioned. Associates get a mention, as does Mechanical Turk (in its case, far more space than it deserves).
Customers who have contributed such content know that Amazon's attitude towards any problems or complaints about reviews, etc. is, for the most part, far less enthusiastic than their attitude regarding any problems or complaints about orders. Occasionally, a customer may get a fantastic response to a problem or complaint about reviews, etc., but this is a comparative rarity. What Amazon seem unable to understand is that some people who have felt badly treated because of problems with reviews or other content have stopped buying from Amazon altogether. These quitters obviously don't show up in Amazon's metrics that the author sometimes mentions, but they have made themselves heard on forums and blogs. I haven't quit, nor will I, but I am only one customer - and I am addicted to reviewing. Very few customers are as addicted as I am.
The author discusses third-party sellers originally via Auctions, then z Shops, then finally putting the option to buy from third parties in the main "Buy" box. Amazon's 1-Click option also gets discussed, but there was and is so much more to Amazon's software than this book covers.
The author is much more interested in Amazon Web Services and Amazon Kindle, both of which get plenty of coverage, along with Amazon's battles with Google, eBay and Apple. These are not things that especially concern me (yet), but I expected them to be discussed and they are interesting.
Amazon's quest to become an everything store carries dangers that the author does not mention. I remember that when Woolworth UK went bust, it was reported that the problem was that it lacked focus. In other words, it was a victim of the very diversity that had made it successful originally. Amazon's retailing diversity is already far greater than any brick-and-mortar retailer ever was, and it has also branched into other areas such as Amazon Web Services and Amazon Kindle, with the likelihood of more to come. The internet world is still young and none of us can predict the future, but it will be interesting.
My first impressions of Amazon were very positive, but over the years I have learned to be more critical. This book reinforces my misgivings. Despite Amazon's diverse product range, I prefer to buy locally where possible even if the price is a little higher (it's sometimes lower). The devastation caused by Apple, Amazon and others is clear for all to see, and while acknowledging that my reviews may contribute, I know that some other customers also use Amazon reviews but sometimes buy locally.
I have been hoping for many years that a customer would write a book about Amazon from the perspective of a reviewer or other contributor of content. So far, no such book has been written, but I have a feeling that 2014 may be that year.
So this book is fantastic in so many ways in describing Amazon's history from a business perspective, and also plenty of information about Jeff Bezos, even mentioning his e-mail address. I won't be using that again, although I used to use it occasionally a few years ago. When I last mentioned it on a forum, my post was replaced by the message "Deleted by Amazon".
Meanwhile, although this book misses out a lot, it is brilliant at those aspects that it covers. For anybody who is interested in the history of Amazon and Jeff Bezos, this book is well worth reading.
4.0 von 5 Sternen Shocking story,
Rezension bezieht sich auf: The Everything Store: Jeff Bezos and the Age of Amazon (Taschenbuch)
Good read - in parts quite shocking - if this is real... who are we doing business with ))) hmmm
5.0 von 5 Sternen Unveiling the secrets of Jeff!,
Nothing is as fascinating as the journey of an obssessed entrepreneur! Brad Stone has done more than his homework. He has been following Bezos for over 20 years and recounts the many trials and attemps. He describes the learning curve and gives ample evidence of Jeff's determination of going against the tide. I have not seen any other entrepreneur who sided so agressivlee with the customer. Not with lip services but consequently and uncompomisingly. The casulties are former competitors who have ignored the threat. And many high caliber managers who did not embrace the entrpreneur's vision...
5.0 von 5 Sternen sehr empfehlenswert !!,
ich habe mir die kindle version dieses buchs gekauft in englisch.
spannend, interessant, gut geschrieben und daher sehr zu empfehlen!
es verdeutlicht die vergangenen 20 jahre amazon bis in die gegenwart ende 2013. der deutsche markt wird hierbei nur kurz erwähnt, was jedoch nicht negativ im gesamtkontext wiegt. im gegenteil: insbesondere die amerikanischen aktivitäten sind sehr spannend geschrieben.
ebenfalls wird die beherrschende marktführerschaft von amazon auch teilweise kritisch durchleuchtet und erlaubt Denkanstöße über die zukunft des unternehmens.
5.0 von 5 Sternen Spannend,
Sehr gut geschrieben, überzeugend recherchiert. Ein packendes Bild des Gründers von Amazon.com und seiner Firma. Was bleibt: Wie wird man ohne soziale Skrupel mehrfacher Milliardär auf dem Buckel von Tausenden von Ausgebeuteten.
0 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Amazing story!,
Rezension bezieht sich auf: The Everything Store: Jeff Bezos and the Age of Amazon (Gebundene Ausgabe)
Ich habe schon viele Bücher über verschiedene Firmen gelesen aber dieses Buch ist ein absoluter Topper. Brad Stone scheint über viele Jahre sehr gut recherchiert zu haben aber wie er die ganze Geschichte zur Papier gebracht hat ist faszinierend. Was mir auch gefällt ist das Jeff Bezos nicht als Superman dar gestellt wird der immer alles richtig gemacht hat. Vor allem seine anfängliche Defizite beim Personalmanagement sind klar zu erkennen. Aber die Vision die Jeff Zielstrebig verfolgt ist Bemerkenswert. Sogar in sehr slechten Zeiten behält er den Kurs und Glauben an seine Idee. Ich habe die Englische Version gelesen weil ich gerne in Originalsprache lese (soweit wie ich die Sprache dann auch beherrsche). Bevor ich dieses Buch gelesen habe hatte ich Jeff Bezos nicht wirklich auf mein Radar aber jetzt kann ich sagen dass ich Ihm einreihe mit Topleute wie zum Beispiel Steve Jobs. Ich bin mir sicher das wir noch viele Überraschungen von Jeff Bezos und auch von Amazon erfahren werden. Ich werde auf jeden Fall auch mehr von Brad Stone recherchieren.
1 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Read and learn!,
There is so much companies can learn from how Amazon does things, why the direction they have chosen allows them to work against an untouchable manifest of goals! loved it and still love it!
0 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen gud,
it is a vry nicr pdt. thank u fr publishing such a gud one. i gt benefitd frm ths. ths s really useful
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The Everything Store: Jeff Bezos and the Age of Amazon von Brad Stone (Gebundene Ausgabe - 15. Oktober 2013)