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8 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Wow - Woo is a fantastic Read!, 18. April 2009
'The Art of Woo' is one of the best books I have read for a long time.

'Woo', as Marcus Buckingham ('The One Thing You Need To Know', etc) describes it, is "a talent for 'Winning Others Over'".

Richard and Mario define Woo as: "It is relation-based persuasion, a strategic process for getting people's attention, pitching your ideas, and obtaining approval for your plans and projects. It is, in short, one of the most important skills in the repertoire of any entrepreneur, employee, or professional manager whose work requires them to rely on influence and persuasion rather than coercion and force."

G. Richard Shell and Mario Moussa achieve the complex task of making the complicated persuasion process transparent without boring the reader with too much theory, data, and historical lessons (on rhetorics, etc).

It is a real eye-opener, because you've done a lot of it, but never really planned to do it. You stumbled upon. You got caught by it. You hated it ...

... But you must love to Woo. It is pure communication. It is convincing people around you. Selling your ideas. Becoming passionate about your ideas. Becoming successful in your life.

It is that much about character, personality and authenticity, about being yourself and following your intuition, about doing your thing, about being convinced this is the right thing to do, about self awareness and self realization.

And it is about convincing others, motivating others, being a role model, inspiring, engaging - and leading!
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4.0 von 5 Sternen Great topic! Lacks specifics., 31. August 2012
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Rezension bezieht sich auf: The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Taschenbuch)
What I do not like about the book is this: I read the book with a lot of attention and made notes. I also able to remember most things from the book. But there are only few things I learned from the book that use in daily life! I would have appreciated the book to be less abtract and more concrete.

But the book is on a great topic: how to woo other people over!
The books does use a lot of examples.
Thus you probably will enjoy the book but do not expect to become an overnight success at "the art of woo".
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas von Mario Moussa (Taschenbuch - 30. Dezember 2008)
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