Kundenrezensionen


4 Rezensionen
5 Sterne:
 (3)
4 Sterne:
 (1)
3 Sterne:    (0)
2 Sterne:    (0)
1 Sterne:    (0)
 
 
 
 
 
Durchschnittliche Kundenbewertung
Sagen Sie Ihre Meinung zu diesem Artikel
Eigene Rezension erstellen
 
 
Hilfreichste Bewertungen zuerst | Neueste Bewertungen zuerst

5.0 von 5 Sternen Excellent Tips for Creating The Content That Engages!, 18. März 2015
Rezension bezieht sich auf: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less (Gebundene Ausgabe)
This book provides a hand full of great tips for content marketing by developing good content that engages. Interesting topics include: the business model of content marketing, defining the enagement cycle, finding your content assets, and social media for content marketing. This book is very informataive and worth reading. Furthermore, for more advanced online marketing skills, such as SEO and Social Media, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a perfect SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements. Furthermore, Its critical tactics in FB marketing based on role playing will open your eyes.

Furthermore, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowering your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.

Enjoy the book!
Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen 
War diese Rezension für Sie hilfreich? Ja Nein


0 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Geduld bringt Rosen, 1. Dezember 2014
Verifizierter Kauf(Was ist das?)
Rezension bezieht sich auf: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less (Gebundene Ausgabe)
Leider habe ich dieses Buch nie erhalten - ein Bug in der Adresse bei Amazon macht, dass fast alle meine Bestellungen nach Deutschland statt an meine Schweizer Adresse geschickt werden - Von meinen 3 Anrufen beim Amazon-Kundendienst war ein Anfruf erfolgreich und ich erhielt das bestellte Buch.
Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen 
War diese Rezension für Sie hilfreich? Ja Nein


0 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Großartiges Buch mit nützlichen Werkzeugen, 13. Januar 2014
Verifizierter Kauf(Was ist das?)
Das Buch hat alle meine Erwartungen erfüllt und stellt eine hervorragende Quelle für Informationen im Bereich Content Marketing (Digital Marketing) dar. Mit gut dargestellten Beispielen und Tools kann dieses Werk jedem Marketer dienlich sein.
Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen 
War diese Rezension für Sie hilfreich? Ja Nein


0 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Relevant content is king in the world of sharing, 25. Januar 2014
Verifizierter Kauf(Was ist das?)
Rezension bezieht sich auf: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less (Gebundene Ausgabe)
Too often the question asked is: how should we use social media? Joe Pullizzi makes clear that the leading question should be: what is in it for the (prospective) customer if he or.she makes me part of the conversation with others
Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen 
War diese Rezension für Sie hilfreich? Ja Nein


Hilfreichste Bewertungen zuerst | Neueste Bewertungen zuerst

Dieses Produkt

Nur in den Rezensionen zu diesem Produkt suchen