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am 20. Juni 2015
We are all surrounded by different products, often difficult to use which requires us to read documentation or manuals about them. I think that this book can be considered as one user manual volumes for one of the most complex product of the company "Nature", the human beings.
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am 24. Juni 2011
Are humans predictable? Mostly. Are humans rational? Not always. But the interesting thing is that even some of our irrationality is predictable, what Ariely nicely shows in his well written book which is not only enlightening but also entertaining.

Have you ever wondered about advertisements which contain one option which no sane person ever would consider? In the first chapter Ariely picks up exactly this situation and explains why this offer is there along the others. It is not an option the company actually wants to sell, but a way to steer us towards the offer it wants us to choose. Why are outrageously expensive things sometimes so much more desirable than comparable, but reasonably priced items? How comes we buy tons of chocolates when they are almost free, but we only take one or two if they are completely free? On the other hand we tend to easily give up a much better deal for one which is free but actually worse. Or why does a certain beer taste better if we're told what it contains only after tasting it, compared to being told before taking a sip?

In many real life situations we're acting irrationally, but do so predictably. Dan Ariely discusses lots of such situations and underlines each of them with multiple experiments. Knowing about this predictability allows us not only to make more conscious decisions, but also to see through some tricks used in advertising or possibly even to better understand how we might need to present something to make it more appealing to others.

While most of the information in this book might not be groundbreaking news to you, it is still worth reading. The statements of each chapter are always backed up by experiments and including their outcome. The whole book is very easy to understand, written in a conversational, easy to follow style, far from the unintelligible scientific hubble-bubble which could be expected for such a topic.
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am 5. November 2012
witzig geschriebene Geschichten, gut hergeleitete Zusammenhänge, aber nichts für beinharte Wissenschafter. Dementsprechend einfach zu konsumieren und man kann so einige Phänomäne unserer Gesellschaft erklären.
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am 26. November 2015
I liked how well Dan depicted the rationality of our mind. I wanted to see how/what to overcome them. But may be in the future books. What it really gives me is the answers to most complex questions of a human behavior!
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am 31. Oktober 2015
These kind of books should be read by everyone, as they are very informative on matters of great consequence and useful in your daily life. Dan Ariely moreover writes very entertaining and easy to understand.
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am 3. August 2015
came in perfect conditions and very fast, so as for the seller this is good considering during a post office strike.
Still starting the reading though... but it is captivating me.
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am 13. Januar 2016
Einfach eine super Lektuere die einen in die Geheimnisse des "irrational human beings" einweiht! Ich kann es nur weiterempfehlen und werde es definitiv mehr als einmal lesen!
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am 25. Februar 2016
Es bringt Spaß es zu lesen und ist sehr lehrreich :) Meine Professorin für das Modul Organisation und Personal des BWL Studiums hat mir dieses Buch empfohlen :)
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am 20. April 2015
Dan Ariel kann man auch auf TED anschauen, doch sein Buch im Original zu lesen ist eine Freude. Es ist gut verständlich und macht Appetit auf mehr.
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am 2. August 2015
Ich liebe dieses Buch. Es ist einfach unglaublich interessant. Ich habe es in 2 Tagen verschlungen. Zudem ist es super einfach und witzig erzählt.
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