Business the Yahoo Way: Secrets of the Worlds Most Popular Internet Company (Big Shots) (Taschenbuch)

Dedication and Acknowledgments. Introduction: Yahoo! We're Rich! Understand the Medium and its Message. People over Technology, Community over Computers. Build Local Communities in the Global Village. Give Users Plenty of Reasons for Repeat Visits. Partner with the Best. Buy What You Need. Brand It! Promote the Hell out of It. Create a Dynamic Corporate Culture. Stay Paranoid. Afterword. Index