Starting a Yahoo! Business for Dummies (For Dummies (Lifestyles Paperback)) (Taschenbuch)

Introduction. Part I: Finding Out about Yahoo! Store. Chapter 1: The Nickel Tour of Yahoo! Store. Chapter 2: Planning Your Online Small Business . Chapter 3: Jump-Starting Your Store . Chapter 4: Anatomy of a Yahoo! Store Order. Part II: Planning What's in Store. Chapter 5: Preparing to Build Your Yahoo! Store. Chapter 6: Designing Your Store to Turn Shoppers into Buyers. Chapter 7: Exploring Store Navigation. Chapter 8: Selling with Pictures. Part III: Building and Managing Your Store. Chapter 9: Store Building with the Store Editor. Chapter 10: Pushing All the Right Buttons. Chapter 11: Designing All Kinds of Pages. Chapter 12: Creating Product Pages with the Store Editor. Chapter 13: Merchandising to Sell More. Chapter 14: Checking Out the New Shopping Cart. Chapter 15: Mastering the Store Manager. Part IV: Profiting from Internet Marketing. Chapter 16: Searching for the Right Words. Chapter 17: Driving Traffic That Converts. Chapter 18: Buying Your Way to the Top. Chapter 19: Discovering Search Engine Optimization (SEO). Part V: Making More Money with Your Yahoo! Store. Chapter 20: Running Your Business by the Numbers. Chapter 21: Converting Browsers into Buyers. Chapter 22: E-Mailing Your Customers for Fun and Profit. Chapter 23: Getting Down with Product Uploads. Chapter 24: Mastering Domains. Part VI: The Part of Tens. Chapter 25: Ten or So Tools of the Trade. Chapter 26: Ten or So RTML Resources and Recommendations. Index.