Pressestimmen
"..an entertaining and interesting read..." (M2 Communications, 22 February 2001)
Book Description
For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.
Synopsis
For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.
Klappentext
For millions of users Yahoo! is the Internet – a true portal offering a branded network of media, commerce and communication to more than 156 million individuals each month worldwide. Yahoo! was the first online navigational guide to the Web and has become the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! continues to wow investors with strong growth, both in terms of revenue and traffic. Revenue jumped a massive 120% between 1999 and 2000, from $103 million to $228 million. At the same time, the number of page views jumped by 40%, from 465 million per day in December 1999 to 625 million in March 2000. Even more appearling for analysts are Yahoo!′s gross margins of 86%. With $1.2 billion in cash, the company owns a mere $64 million in property, plant and equipment.
In Business the Yahoo! Way Anthony Vlamis and Bob Smith spotlight the 10 key business management principles that have guided the company to its success as the world′s leading Internet media company. Readers will gain knowledge and practical guidance on competing and managing in today′s Internet–based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! – co–founders Jerry Yang and David Filo – as well as on the management skills and business acumen of its top managers – chairman Tim Koogle and president Jeff Mallet.
Business the Yahoo! Way reveals how any manager, entrepreneur or investor can learn from the Yahoo! story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation.
Buchrückseite
Business the Yahoo! Way SECRETS of the World′s Most Popular Internet Company
ONE: Understand the medium and its message
TWO: People over technology, communities over computers
THREE: Build local communities in the global village
FOUR: Give users plenty of reasons for repeat visits
FIVE: Partner with the best
SIX: Buy what you need
SEVEN: Brand it!
EIGHT: Promote the hell out of it
NINE: Create a dynamic corporate culture
TEN: Stay paranoid
About the Author
Anthony Vlamis is a freelance writer and publishing consultant with over twenty five years of management and editorial experience in business and professional publishing. He is the author of Webster's New World Office Professional's Desk Book and Smart Leadership, an Executive Briefing published by the American Management Association. Bob Smith is a writer and journalist with over fourteen years experience in the publishing and news world. He was the first webmaster at American Management Association International in New York City. He also headed the association's human resources newsletter and developed several new products in electronic formats. A founder of McFadden Communications, Bob is responsible for web management, sales and marketing, and production. He has edited several business magazines.
