Starting a Yahoo! Business for Dummies (For Dummies (Lifestyles Paperback)) (Taschenbuch)

* Yahoo! is now the most popular hosting service for online businesses, offering a full range of tools to help set up, run, and promote an online store
* Shows would-be Internet entrepreneurs as well as brick-and-mortar merchants looking to expand online how to make the most of what Yahoo! Small Business has to offer
* Expands our list of bestselling online business books, which includes Starting an eBay Business For Dummies (0-7645-1547-0) and Starting an Online Business For Dummies (0-7645-1655-8)
* Written by the top Yahoo! store consultant and an expert on online marketing

Yahoo! is now the most popular hosting service for online businesses, offering a full range of tools to help set up, run, and promote an online store. This book shows would-be Internet entrepreneurs as well as brick-and-mortar merchants looking to expand online how to make the most of what Yahoo! Small Business has to offer. It expands our list of bestselling online business books, which includes "Starting an eBay Business For Dummies" (0-7645-1547-0) and "Starting an Online Business For Dummies" (0-7645-1655-8). It is written by the top Yahoo! store consultant and an expert on online marketing.

Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to * Use the Yahoo! Store Editor and Manager * Plan effective store navigation * Use better images to sell more products * Build successful advertising strategies * Generate more traffic from search engines

Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com