Entdecken Sie über 250.000 englischsprachige Bücher, Zeitungen und Zeitschriften. Mehr erfahren und bestellen bei Amazon.com in den USA. |
Wird oft zusammen gekauft
Kunden, die diesen Artikel gekauft haben, kauften auch
von Martin Lindstrom
|
Buyology: How Everything We Believe About Why We Buy is Wrong von Martin Lindstrom |
Emotional Branding: The New Paradigm for Connecting Brands to People von Marc Gobe |
von Bernd H. Schmitt
|
von Hans Knoblich
|
Produktinformation
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
Produktbeschreibungen
Pressestimmen
""BRAND sense" is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."
-- Charlie Bell, CEO & Chairman, McDonald's Corporation
Kurzbeschreibung
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.)
Among the book's many fascinating factual highlights are the following:
- That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma.
- Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo.
- Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes.
- Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo.
Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
Was kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
 |
60% kaufen den auf dieser Seite vorgestellten Artikel: BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundEUR 16,95 |
 |
19% kaufen Buyology: How Everything We Believe About Why We Buy is Wrong EUR 11,95 |
 |
11% kaufen Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire EUR 17,95 |
 |
5% kaufen Emotional Branding: The New Paradigm for Connecting Brands to People EUR 13,51 |
In diesem Buch
(Mehr dazu)
Einleitungssatz
JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Vorgeschlagene Tags zu ähnlichen Produkten(Was ist das?)Setzen Sie den ersten relevanten Tag hinzu (ein Schlüsselwort, das mit diesem Produkt in engem Zusammenhang steht).
|
Kundenrezensionen
|
Noch keine Kundenrezensionen vorhanden.
|
|||
|
Videorezensionen
|
|
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen. Meinungen austauschen. Neues erfahren.Aktive Diskussionen in ähnlichen Foren
|
Ähnliche Foren
|
|||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
- English Books > Business & Investing > Biography & History
- English Books > Business & Investing > Industries & Professions > Accounting
- English Books > Business & Investing > Management & Leadership > Strategy & Competition
- English Books > Business & Investing > Marketing & Sales > Advertising
- English Books > Business & Investing > Marketing & Sales > Marketing
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
Für Sie dokumentiert
(Was ist das?)|
Sobald Sie sich Produktseiten oder Suchergebnisse angesehen haben, finden Sie diese Seiten zu Ihrer Information hier aufgeführt. |
