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On the Internet, it's no longer true that 'no one knows you're a dog'. Early Internet communication usually took the form of email or online chat; now it's not enough. Intra-company and intra-joint-venture communication that uses the Internet as its main medium is increasingly shifting to voice. Stranglely, people want to talk to a real person and thereby 'personalize' and increase the intimacy of the relationship. High tech, high touch says Toffler; this is an example from 1998. The voice can be telephone or IP telephony from PC to PC. In any case it is a decrease in anonymity and an increase in humanization. Toffler continues to be correct.