Gerald van Kooten

 
 
 

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The Lean Startup: How Constant Innovation Creates &hellip von Eric Ries
Excellent book on the lean startup methodology. Instead of building and releasing a complete and finished product (which in the end might meet customer demands) build and release 'Minimum Viable Products'. These MVP's are the most possible downsized version of your product. Release it quickly for 'early adaptors' and measure and learn from them using your product. Add desired features to your next MVP and release quickly again.

Not only perfect for startups but also for the big corp.