Alexandria

Absolutely Convincing, 19. September 2000

Robert Cialdini, presents very basic mechanisms that we use to make our lives simpler. Those same mechanisms can be used by "compliance professionals" in a way that seems very natural to us.

The Book Dissects 6 weapons of influence, namely; Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity.

The book will protect you from being ripped off and will make you wiser and more aware of the psychological mechanisms taking place around you.

Well written stories on people who have inspired the Future, 19. Juli 2000

A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.

From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.

I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.

The book portrays many successful personalities and companies that will be of interest to people in varying specializations within… Mehr dazu

I was Going to be Selfish by NOT reviewing this Book, 2. Juli 2000

Possibly the best marketing book I have read in years. Ogilvy on Advertising is the book that deserves that title when it comes to solid techniques and guidlines. The Wizards of Ads however goes way beyond technique to human nature and service factors; it is more of a structureless marketing book than it is an advertising book. You will not find any principles of design or definitions of Reach here, but you will definitely find a lot of wisdom.

The Book is divided into 100 + 1 chapters and is about 200 pages long. Which means that each chapter averages 2 pages. I could read 2 chapters between meetings. The last chapter being an epic on service, not advertising but plain service,… Mehr dazu