D. Michael

Erhaltene "Hilfreich"-Stimmen für Rezensionen: 80% (4 von 5)
Ort: Vienna


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Groundswell: Winning in a World Transformed by Soc&hellip von Charlene Li
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Groundswell - PR2.0, 2. Januar 2010
What do designing dog food and web 2.0 technologies have in common?
You can find the answer in this book.

Actually I was hoping for a book on enterprise 2.0 in general with ideas how to plan and implement web 2.0 in organizations.
Here comes the big BUT, this book is dedicated almost completly to marketing. Only 1 of the 12 chapters deals explicitly with the "groundswell" in organizations.
The strategy for taping into the groudswell it proposes is somehow mentioned redundantly in other literature.

POST - people, objeectives, strategy, technology
I would sum it up like that:
Keep your friends close, your enemies closer, but keep your community… Mehr dazu
Enterprise 2.0: New Collaborative Tools for Your O&hellip von Andrew McAfee
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All you ever wanted to ask about Enterprise 2.0 but did not know whom to ask.

First of all, I have enjoyed reading this book. I have started thinking about Enterprise 2.0 and Web 2.0 some time ago and started reading blogs, papers and books. This one is kind of special.

I have anticipated this book from Andrew McAfee for quite a while. This book is interesting for most if not all of us. In my opinion Enterprise 2.0 is going to change the way we are working today, maybe not radically, but still there will be a change. And this change is not about technology, it is all about the way people work together.

Since O'Reilly [O'Reilly 2005 [...] ] published his… Mehr dazu