What do designing dog food and web 2.0 technologies have in common?
You can find the answer in this book.
Actually I was hoping for a book on enterprise 2.0 in general with ideas how to plan and implement web 2.0 in organizations.
Here comes the big BUT, this book is dedicated almost completly to marketing. Only 1 of the 12 chapters deals explicitly with the "groundswell" in organizations.
The strategy for taping into the groudswell it proposes is somehow mentioned redundantly in other literature.
POST - people, objeectives, strategy, technology
I would sum it up like that:
Keep your friends close, your enemies closer, but keep your community… Mehr dazu