2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
An excellent practical guide, 17. Dezember 2013
After waiting two weeks on my desk, I red this book in only two days. This is an excellent book, easy to read and accessible to a large audience, specialized or not. What I liked the most is the practical approach and the quality of the content, you quickly realize that is was written by a seasoned person. With this book we can easily learn how to manage a global organization, is a real tool with specific procedures that can be followed step by step in an internationalization process. In addition to that, you can also consider it as a manual for acquiring intercultural competences needed in global markets. I can strongly recommend this book to any leader, manager, entrepreneur or anyone interested in learning more about how to develop a winning international strategy. This is clearly one of the books to have in your bookcase.