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Rezensionen verfasst von
Dean Kennedy (Moonee Ponds (Melbourne), Australia)

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
von Al Ries
  Gebundene Ausgabe

1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Short and effective, 25. Juli 2000
The best thing about this book is the short chapters: it isn't some unweildly volume that will gather dust on the shelf. It's a resource to re-visit, re-read and bring more fresh thoughts to mind. Whilst the 'laws' are integrated, and you'll find references in some chapters to other 'laws' in the book, you don't have to read it cover-to-cover every time you pick it up. Having said that, you could do so in a spare afternoon! Worth keeping close to hand.


Rapid Response Advertising
Rapid Response Advertising
von Geoff Ayling
  Taschenbuch

1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Treat it like gold-dust!, 5. Januar 2000
Rezension bezieht sich auf: Rapid Response Advertising (Taschenbuch)
My first thought after reading this book was to wonder if I could buy all available copies to prevent any future competitors from reading it!
The best reason for having this book on hand is that it makes sense. The authors give practical advice, sprinkled with some good examples, which will be of particular relevance to Australian readers but still useful for everyone else.
Each section reveals valuable informaton about the buying process, and the necessary ingredients for advertising to work. It will help you understand other ads you see every day, and why they do -- and don't -- work.
This is not a 'miracle cure', but a system that is well explained and well defined to bring about better results from your advertising.
I know I'll be putting it to good use for my clients, even to the point of changing my fee structure so that some of it is based purely on results -- that's how confident I am that the book has been in helping fill my needs!


Seite: 1