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This Changes Everything: Capitalism vs. The Climate
This Changes Everything: Capitalism vs. The Climate
von Naomi Klein
  Taschenbuch
Preis: EUR 11,95

4.0 von 5 Sternen Well researched. Well written, 16. November 2014
Verifizierter Kauf(Was ist das?)
A good mix of realism (forces against change in attitude) and hope. The diversity within NGO's was enlightening for me


Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
von Stefan Heck
  Taschenbuch
Preis: EUR 11,99

4.0 von 5 Sternen System approach, 2. Juni 2014
Verifizierter Kauf(Was ist das?)
Heck and Rogers illustrate with many examples that the resource revolution is not just about innovative products, new technology, increasing complexity, new competitors or rise and fall of business models. It is all of the above and more. And will have an impact on the competitiveness of nations.

I was disappointed at the limited attention for the resource revolution that is happening in agriculture and in the biobased economy Feeding the world requires as least as much innovation as the electric world. Even without agriculture as a resource for biofuel or natural plastics


Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
von Joe Pulizzi
  Gebundene Ausgabe
Preis: EUR 17,95

0 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Relevant content is king in the world of sharing, 25. Januar 2014
Verifizierter Kauf(Was ist das?)
Too often the question asked is: how should we use social media? Joe Pullizzi makes clear that the leading question should be: what is in it for the (prospective) customer if he or.she makes me part of the conversation with others


Schrei vor Glück: Zalando oder shoppen gehen war gestern
Schrei vor Glück: Zalando oder shoppen gehen war gestern
von Hagen Seidel
  Gebundene Ausgabe
Preis: EUR 19,95

0 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Broader than an early biography of Zalando, 13. November 2013
Verifizierter Kauf(Was ist das?)
Seidel not only describes how Zalando has developed as an organisation, but also reports on the wider context of on line vs off line taking into account the differences between countries and the context of individual productcategories


What’s Mine is Yours: The Rise of Collaborative Consumption
What’s Mine is Yours: The Rise of Collaborative Consumption
von Rachel Botsman
  Taschenbuch
Preis: EUR 13,95

4.0 von 5 Sternen Insightful, 23. Juli 2013
Verifizierter Kauf(Was ist das?)
Well researched. Thought provoking. Many examples how digital tools will reduce the gap between good intentions and behaviour, even if for most people making ends meet or being part of a community is more important than sustainability


How Bad are Bananas?
How Bad are Bananas?
von Mike Berners-Lee
  Taschenbuch
Preis: EUR 11,70

2 von 3 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen good for a quick overview for consumers, but not more than that, 20. März 2011
Rezension bezieht sich auf: How Bad are Bananas? (Taschenbuch)
I had high hopes when I bought the book, but my expectations were not met. The book classifies productcategories, based on an estimate of the average CO2 footprint. The reality is always more balanced. The differences within a productcategory among individual producers is considerable. Suppliers that have achieved 'energyneutral' are averaged with the 'laggards'.

For consumers with little knowledge about what (not) to do, it is a helpful first start


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