1 von 1 Kunden fanden die folgende Rezension hilfreich
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Jakob Nielsen's New Masterpiece, 18. Januar 2000
Jakob Nielsen has done it again! His new book is a true masterpiece.
Every section demonstrates how management on the strategic level as well as public relations professionals, designers and marketers can all be inspired to think or re-think their entire e-business approach.
Full of experience and wisdom, not to mention the vast amount of illustrative examples that accompany Dr. Nielsen's guided tour through dos and don'ts in the world of web design and usability.
By the way, due to it's super logical structure, the book is also an excellent handbook to return to for pieces of good advice at later stages. And believe it or not, even as bedtime reading Jakob Nielsen's book is in a class by itself...
My conclusion: A must for management and a gold mine for everybody else seeking to improve the presence and the results of their organization on the net.