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Ahmad Jordan (ajordan@visdesigns.com) (Buffalo, New York)

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Technique for Producing Ideas
Technique for Producing Ideas
von James Webb Young
  Taschenbuch

3 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "A must have for any educational institution", 15. Juli 1998
Rezension bezieht sich auf: Technique for Producing Ideas (Taschenbuch)
Very often I notice that the execution of an ad is translated as "Creativity." James Webb Young reminds us in his small book that ideas are the soul of any good ad. This book is a critical tool for any teacher who wishes to instruct his or her students in the same principle.


Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine Series)
Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine Series)
von Luke Sullivan
  Taschenbuch

5.0 von 5 Sternen The guy is humble and informative! A pleasure to read!, 15. Juli 1998
Sullivan approaches the advertising subject with a humour that gently breaks the ice for any newcomers in the industry. And yet if you've been around a while you find yourself laughing as you relate to his experiences. What makes the book so unique is that he's not full of himself as he explains his excursions through the business. Instead he presents the facts and even advises the reader not to take the business so seriously - after all, as he reminds us, we're not saving lives! And he's right. It was great to read a book that didn't take the business and turn it into religion. However, Sullivan still reminds us that success in advertising takes hard work. But in the end we must all be humble.


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