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The Domain Name Handbook: High Stakes & Strategies in Cyberspace: High Stakes and Strategies in Cyberspace
The Domain Name Handbook: High Stakes & Strategies in Cyberspace: High Stakes and Strategies in Cyberspace
von Ellen Rony
  Taschenbuch

5.0 von 5 Sternen The Most Comprehensive Domain Name Resource to Date!, 19. Juli 2000
Remember the old saying, "What's in a name?" A name should represent a well known company, person, quality workmanship, products, and services. Nothing could be more true when we consider what is involved in registering and using domain names today. Ellen Rony and Peter Rony have written The Domain Name Handbook to provide readers with a considerable amount of detailed information about this often overlooked but essential element of establishing an online presence.
When a company or person takes action to establish themselves online it is necessary for them to come up with a unique domain name that clearly represents the nature of their products, services, or other stated purposes of the Website. Sounds easy enough but this is not necessarily the case. One of the most hotly contested aspects of setting up a Website today is the selection and ownership of a domain name. There are a number of factors to take into consideration in this crucial decision making process. Ellen Rony and Peter Rony do a masterful job of exposing the many pitfalls that could spell disaster for anyone wishing to set up shop online today.
This 650-page book is packed with extensive information about many of the legal challenges that have been waged over the registration and use of domain names, including alleged copyright violations, trademark infringement, and actual court cases. This is the most comprehensive resource for domain name dispute case studies to date. It is heavily footnoted. Thumb through it to read up on what real people have experienced themselves. Many of the accounts will expose the darker side of the business world we compete in!
According to the documentation provided in this book some big name companies have gone after smaller companies and persons (and vice versa), who have registered domain names already trademark protected by existing laws. Some of the laws currently pertaining to Internet domain name use have not been etched in stone as of yet but information provided in this book will help chart the course. The accompanying CD and a Website offer supplemental reading material. Although these resources offer plenty in terms of legal proceedings, the authors recommend that readers consult their attorneys for solid legal advice!
Perhaps through no fault of your own you may one day find yourself the focus of an infringement case. Be prepared to face these challenges today. This book is must reading for Website designers, Web business consulting firms, attorneys, and companies doing business online!


ISP Liability Survival Guide (NC): Strategies for Managing Copyright, Spam, Cache and Privacy Regulations (Networking Council)
ISP Liability Survival Guide (NC): Strategies for Managing Copyright, Spam, Cache and Privacy Regulations (Networking Council)
von Timothy D. Casey
  Taschenbuch

5.0 von 5 Sternen Will Keep ISP's Operating on the Strait and Narrow!, 19. Juli 2000
ISP Liability Survival Guide written by Timothy Casey is an excellent guide for ISP's to follow in order to run an effective service and remain within established industry standards of practice and the law. This book will help ISP's to sort through all the existing laws, regulations, policies, and issues and help them to determine which ones apply to them and how applicable ones should be enforced through their services.
This book provides an excellent treatment of handling intellectual property issues. Trademark, copyright, patent, and domain name issues are big today. ISP's will receive a mini-course in dealing with them. What is a trademark? What is a copyright? What is fair use? What constitutes infringement? What are the implications of the Digital Millennium Copyright Act (DMCA)? What is the ISP's liability? How does an ISP respond to a complaint? It's all covered here. ISP's will appreciate the advice on handling reported incidents of alleged infringement.
ISP's face a number of other serious threats to their services. Some of these are caused by the conduct of their own clients and sometimes through the efforts of outside parties looking for ways of expanding their reach. ISP's must keep up on gambling, pornography, spamming, spoofing, cookies, fraud, defamation, libel, and child privacy issues. This book will educate ISP's about these troublesome issues and provide them with strict guidelines that will keep them operating on the strait and narrow.
ISP's receive advice and instruction on other matters such as planning, establishing, and enforcing policies and terms of service. They will also benefit from the number of actual case studies that reveal how various laws, regulations, policies, and court decisions have clear implications on how they should conduct their own services. This is must reading for any ISP and company who wants to do things right!


300 More Incredible Things to Do on the Internet (300 Incredible Things to Do on the Internet)
300 More Incredible Things to Do on the Internet (300 Incredible Things to Do on the Internet)
von Ken Leebow
  Taschenbuch

5.0 von 5 Sternen This is One of the Greatest Internet Gifts Available!, 29. Juni 2000
The Internet has provided people with many more opportunities to do things since the first edition of this little book came out in 1998. Ken Leebow has come up with another great collection of useful online resources and fun things to do.
This book is another compilation in the series of Incredible Things to do... books. Readers are invited to learn about taking care of their computers, sound investing, managing their homes, MP3 music, playing crossword puzzles, searching online, smart shopping, and more. Readers are also be able to view Webcams located around the world, read up on dumb laws and urban legends, find jobs, find travel information, and do many more things!
This book offers helpful information that people can really use. It makes an ideal gift for folks who surf the Internet for fun, business, and pleasure. It's compact, concise, and very easy to read. It will also make an excellent promotional give-away item at parties, tradeshow exhibits, special business functions, and other events. It can be customized for any company and organization. This is one of the greatest Internet gifts available!


300 Incredible Things for Kids on the Internet (Powerfresh)
300 Incredible Things for Kids on the Internet (Powerfresh)
von Paul Joffe
  Taschenbuch

5.0 von 5 Sternen The Perfect Gift for Kids and Their Families!, 29. Juni 2000
The Internet has many fun and exiting things for kids and their families to do. Ken Leebow has produced 300 Incredible Things For Kids on the Internet to provide them with many things to do that will educate, entertain, and otherwise keep them busy exploring the vast sums of information available online.
This book is a compilation of links arranged topically. Kids and their families will be able to visit famous places such as the White House and other government buildings, they will be able to read up on our Presidents, they will learn some US history, visit libraries and museums, obtain college entrance information. listen to music, play games, and do other things.
This Internet directory makes the perfect gift for kids and their families. It's compact, very easy to read, and will provide many hours of fun for the entire family. It will make an excellent gift and promotional give-away at parties, tradeshow exhibits, and other special functions. The book can also be customized for any company and organizational promotion!


Producing a First-Class Newsletter: A Guide to Planning, Writing, Editing, Designing, Photography, Production, and Printing (Self-Counsel Reference Series)
Producing a First-Class Newsletter: A Guide to Planning, Writing, Editing, Designing, Photography, Production, and Printing (Self-Counsel Reference Series)
von Barbara A. Fanson
  Taschenbuch

5.0 von 5 Sternen Ideal for Small Business and Home Office Use!, 29. Juni 2000
Producing a First-Class Newsletter written by Barbara Fanson is a helpful guide to assist people to plan, design, write, edit, and produce newsletters. The contents of this book can be effectively adapted to produce online newsletters as well!
Fanson assists her readers to plan their own newsletters. She highlights the different kinds of newsletters in use today so that her readers can determine for themselves what kind of publication they need. She helps them to identify their audiences, to determine their objectives, and to name their newsletters. An impressive listing of popular words associated with newsletter titles is provided to help her readers come up with a title that will work for them!
Important design considerations are covered in the book. Readers will pick up on the use of the grid system and the use of margins, allies, columns, headers, footers, paragraph styles, type faces, colors, graphics, and photographs. Sample newsletter designs provided in the book offer some great layout possibilities. With some solid HTML programming readers will be able to adapt these ideas for Website and online newsletter use!
Fanson offers a concise newsletter writing course to further guide her readers along. They will learn how to write effective headlines, how to develop and write good content, and use good grammar in the process. Other considerations associated with publishing newsletters such as the legalities of copyrights, trademarks, and citing other works are covered.
Fanson offers her readers valuable assistance. Every stage from planning to managing newsletters is covered in adequate detail. Anyone who can master the contents of this book can manage to produce a first-class newsletter. It's ideal for small business and home office use!


Complete Guide to Associate and Affiliate Programs on the Net
Complete Guide to Associate and Affiliate Programs on the Net
von Dan Gray
  Taschenbuch

5.0 von 5 Sternen Become Involved in this Booming Industry!, 29. Juni 2000
Daniel Gray has written The Complete Guide to Associate and Affiliate Programs on the Net to provide a very insightful look at this booming industry and to encourage his readers to consider participating in what it may have to offer them.
Readers will learn who the big players are, such as Be-Free, Commission Junction, and LinkShare, and learn what is involved in bringing merchant companies and prospective affiliates together. Readers will also learn about the different types of programs offered to affiliates and the mechanics involved in setting up business relationships.
The book features full-page listings of the 100 top companies (merchants), that, according to Gray, offer the best affiliate marketing opportunities. Readers can familiarize themselves with the history of each company and determine for themselves whether a perfect marriage can take place. Information such as Websites, types of products and services, contact information, program administration, commission and payment schedules, revenues, and restrictions are provided to permit prospective affiliates to make informed and intelligent decisions. Gray offers a selection of merchant profiles to help readers understand the behind-the-scenes operations of leading companies in this industry. This is an insightful experience!
The book also features a number of affiliate marketing success stories. Readers will be able read up on what others have already experienced - the good and the bad, and learn how they can successfully participate. Guidance in selecting merchants, designing Websites and newsletters, launching publicity campaigns, keeping track of sales, and the listing of resources that provide additional assistance make this book truly amazing. Must reading!


Web Design Essentials: Professional Studio Techniques (Adobe Design Essentials)
Web Design Essentials: Professional Studio Techniques (Adobe Design Essentials)
von Maria Giudice
  Taschenbuch
Preis: EUR 45,48

5.0 von 5 Sternen The Educational Presentation of this Book is Phenomenal!, 21. Juni 2000
Web Design Essentials introduces readers to some of the more advanced features of Adobe's Photoshop, Illustrator, and GoLive programs, and brings together the talents and advice of a number of seasoned contributors.
Readers will receive an advanced education in planning Websites through the use of flowcharting, optimizing graphics images for the Web, designing Web navigational graphics and interfaces, creating animated GIF images and DHTML animations, producing sensational rollovers, and learning a number of enhanced table, frames, and cascading style sheet effects.
The educational presentation of this book is phenomenal. Readers are treated to high quality graphic image illustrations, clear and easy-to-read text, high-resolution screen shots, and excellent layout that bring out in rich detail the special effects that Photoshop and other professional-grade programs are capable of producing.
This book is ideally suited for Web savvy professionals and those persons already capable of handling Photoshop. The work in this book is stunning and represents the best in the industry. Readers who come to grips with the programs featured in the book should be able to match them after some practice!


Email Marketing w/WS
Email Marketing w/WS
von Jim Sterne
  Taschenbuch
Preis: EUR 45,90

5.0 von 5 Sternen A Course on Creative and Disciplined E-Mail Marketing!, 21. Juni 2000
Rezension bezieht sich auf: Email Marketing w/WS (Taschenbuch)
Veteran writers Jim Sterne and Anthony Priore have written Email Marketing to share with their readers a number of profitable e-mail correspondence design concepts and marketing strategies they can use to effectively communicate with their intended online audiences.
Readers will learn about some popular uses of e-mailing such as sending product announcements, announcing special offers, delivering customer service announcements, distributing surveys, and pointing intended audiences to Websites and other resources for further marketing purposes.
Email Marketing features a broad range of information to assist readers to craft their own e-mail campaigns. Sample correspondence provided in the book demonstrates how easily readers can compose e-mail and link up with existing Websites for maximum marketing impact. Readers will learn about positioning themselves to arouse the interest of their targeted audiences. The authors cite some creative key motivators and themes readers can employ to manage customers to keep them happy, interested, and coming back!
E-mail has empowered people to communicate online. The authors instruct their readers to proceed wisely in regards to who they send e-mail to. They adequately caution readers about sending unsolicited email and provide guidance to keep them on the good side of most people. They demonstrate some very legitimate and creative ways to obtain permission to send e-mail, including doing business with services that supply specially created e-mail lists targeting people with specific interests.
This book offers a full course on carrying out creative and disciplined e-mail campaigns that can be applied to any business, organizational, and personal marketing effort. Readers will benefit from author experience and other cases studies provided in the book. Must reading for business use!


Designing Web-Based Training: How to Teach Anyone Anything Anywhere Anytime (Computer Science)
Designing Web-Based Training: How to Teach Anyone Anything Anywhere Anytime (Computer Science)
von William Horton
  Taschenbuch
Preis: EUR 45,90

2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen An Excellent Guide For Conducting Web-Based Training!, 21. Juni 2000
One of the most innovative and practical uses of the Internet in recent years has been providing what has been called Web-based training (WBT), to a variety of people online. William Horton has written Designing Web-Based Training to provide us with insight into the immense educational and training potential that the Web has to offer its users.
Horton points out many of the benefits of offering WBT: It can save money in production costs, company employees and college students can save money in transportation and lodging expenses, course material costs are very low, course instruction and materials can be made available to all participants anywhere worldwide at specific times or any time day or night, course content can be easily updated and broadcasted in a timely manner, and so on.
Readers receive detailed instructions for establishing their own training programs. All the necessary ingredients are here, including guidelines to create local and universal course content, log-on instructions, course announcement statements, policy statements, survey pages, course syllabus outlines, virtual classroom instructions, tutorials, interactive classroom exercises, testing, and contingency plans.
Horton provides guidance for formulating and communicating specific hardware requirements for virtual learning. Speakers, printers, microphones, video cameras, scanners, and CD-ROM's and/or DVD players are standard for most learning environments. Operating systems, software programs, monitor size, color coverage, screen resolution, and browser settings involving graphics, cookies, JAVA, ActiveX controls, and page updating are important considerations that cannot be overlooked.
Horton provides an excellent overall view of Web-based training. The planning, the creation of content, necessary hardware requirements, and incorporating new technologies are thoroughly covered. Companies, private organizations, and schools planing to take their classrooms and courses online will find this book both motivating and a good starting point from which to plan their moves. Web developers will find this book to be an essential guide to assist their clients to get online and produce good results. Must reading!


Bot Guide: 1001 Internet Robots at Your Command
Bot Guide: 1001 Internet Robots at Your Command
von Michael Wolff
  Taschenbuch

1.0 von 5 Sternen Should be Called "HotGuide to Online Porn!", 15. Juni 2000
BotGuide - The Internet's Hottest Tools that Work the Web For You, written by Michael Wolff and Peter Rutten, with Ben Greenman, lists hundreds of research and automated tools that can perform a variety of very helpful tasks. However, pages 231 through 235 offers readers...some descriptions and links to online porn sites...


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