3.0 von 5 Sternen
Beginners book, 11. Dezember 2011
I bought this book because I'm writing a scientific paper on the subject of marketing of Android applications.
Before i continue I must point out that I did not read the book from cover to cover, but, the part that i wanted to use for my paper (sections related to the pricing of apps) made me realize that the book is for beginners.
I personally did not find anything new in this book, and did not use it as reference (This is not a negative criticism, it's just that the book is not written scientifically)
If your knowledge of: Android development, Android Market, marketing concepts like costs, ups, pppp, segmentation etc. is only basic, you can use this book as a starting point.
If you are planing on earning a living with Android apps, you will need other books that cover marketing subjects a lot deeper.