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D. Michael "querdekner" (Vienna)
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Groundswell: Winning in a World Transformed by Social Technologies
Groundswell: Winning in a World Transformed by Social Technologies
von Charlene Li
  Gebundene Ausgabe
Preis: EUR 25,83

3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Groundswell - PR2.0, 2. Januar 2010
What do designing dog food and web 2.0 technologies have in common?
You can find the answer in this book.

Actually I was hoping for a book on enterprise 2.0 in general with ideas how to plan and implement web 2.0 in organizations.
Here comes the big BUT, this book is dedicated almost completly to marketing. Only 1 of the 12 chapters deals explicitly with the "groundswell" in organizations.
The strategy for taping into the groudswell it proposes is somehow mentioned redundantly in other literature.

POST - people, objeectives, strategy, technology
I would sum it up like that:
Keep your friends close, your enemies closer, but keep your community closest!"

Beside this implementatoin strategy this book from Forrester research introduces the social technographic which charaterises users into categories (Creators, Critics, Collectors,...).

The theorethical ideas are complemented with numerous case studies., most often citing the story of Dell.

This is not a book where you can find how to start your own Social Media project, but it gives you many ideas for what and where to look.
I liked it.
Kommentar Kommentar (1) | Kommentar als Link | Neuester Kommentar: Jul 25, 2011 4:00 PM MEST


Enterprise 2.0: New Collaborative Tools for Your Organizations Toughest Challenges
Enterprise 2.0: New Collaborative Tools for Your Organizations Toughest Challenges
von Andrew McAfee
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Preis: EUR 22,95

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5.0 von 5 Sternen Enterprise 2.0: New Collaborative Tools for Your Organizations Toughest Challenges, 3. Dezember 2009
All you ever wanted to ask about Enterprise 2.0 but did not know whom to ask.

First of all, I have enjoyed reading this book. I have started thinking about Enterprise 2.0 and Web 2.0 some time ago and started reading blogs, papers and books. This one is kind of special.

I have anticipated this book from Andrew McAfee for quite a while. This book is interesting for most if not all of us. In my opinion Enterprise 2.0 is going to change the way we are working today, maybe not radically, but still there will be a change. And this change is not about technology, it is all about the way people work together.

Since O'Reilly [O'Reilly 2005 [...] ] published his article "What is Web 2.0?" there was a lot of buzz around Web 2.0.
Along comes Andrew McAfee [McAfee 2006 [...] coins the term of Enterprise 2.0, and publishes the article "Enterprise 2.0: The dawn of emergent collaboration."

The book itself is structured in two parts where the first part is about describing the new technologies and how they are used in different settings. In the second part of his book McAfee describes how to navigate possible pitfalls in implementing Enterprise 2.0 and then gives an outlook about potential future developments.

It is not a book for geeks who are familiar with XML, Ajax, HTML. It offers insights on how organizations can benefit from this paradigm change in how internet and intranets can be used. A good read, and a good start for those interested in Enterprise 2.0.

Concluding I would like to borrow the words from Thomas H. Davenport:

'Andrew McAfee is the king of Enterprise 2.0. He has written a book that is low on hype and high on business value. There is much to gain from exploring these participative technologies, and little to fear.'


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