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Adam F. Jewell (Pittsburgh, PA USA)

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The Alchemist, Engl. ed.
The Alchemist, Engl. ed.
von Paulo Coelho
Preis: EUR 10,14

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5.0 von 5 Sternen Insightful, imaginative, and inspiring, 30. Juli 2000
Rezension bezieht sich auf: The Alchemist, Engl. ed. (Taschenbuch)
No matter where you are in the journey of life, you instinctually know where you stand, not in relation to others, or in physical space, but in reference to following and achieving your dreams. All to often dreams and their pursuit is repressed, as security and predictability are clung to.
The Alchemist is an elegant tale of a boy who forgoes the safety and security of remaining in the village in which he was born and raised. With the blessing of his parents, he decides to purchase a flock of sheep and see the country. Life as a shepherd is rewarding, for a time. It's predictable, and fulfilling, yet a recurring dream leads the boy to believe there is more to life, than remaining a shepherd. After consulting with a gypsy and a king, the boy decides to sell his flock, and embark on a journey to find treasure in the Egyptian pyramids (his dream). The ensuing journey forces the boy to dig deep within himself, to trust his intuition, make the most of some less than ideal circumstances, and most of all the believe in himself. Numerous people, and encounters, including war, and the woman of his dreams, build his character, and ability to trust his intuition throughout the journey. The treasure he reaps is the reward of trusting himself, pursuing his dreams, and having no regrets throughout the journey of life.
The Alchemist touches on issues faced by many people. It is a story about following a dream, and living w/o regrets. It's about having the courage to step into uncharted territory, outside the safety of the familiar, and embark on a rewarding journey. If you are holding back in life, feeling that you are capable of much more than your present reality, pick up a copy of this book, and give it a few hours (which is all it'll take you to read it). It'll make you think, make you dream, and just maybe give you the courage trust yourself, follow your intuition, and realize those dreams you know you are capable of achieving.

The Art of Speculation
The Art of Speculation
von Philip L. Carret

4.0 von 5 Sternen A dry, yet enlightening book on speculative investing, 29. Juli 2000
Rezension bezieht sich auf: The Art of Speculation (Taschenbuch)
Originally written in the 1930's "The Art of Speculation" examines and explains strategies, tactics, and vehicles for speculating in the financial markets.
The author begins by defining speculation as opposed to investing or gambling. Markets and their inner workings are defined, as well as the stocks, bonds, and other speculative investment opportunities. Several methods for timing the market, utilized at the time of writing are explained and for the most part dismissed, which undoubtedly have parallels in the modern financial world of today.
Forecasting of the financial markets is discussed as well as the methods for increasing leverage, primarily, trading on margin. Strategies for minimizing risk, hedging, shorting, as well as put and call options are examined and discussed in detail. Specific industrial sectors covered include railroad (remember we're back in the 20's and 30's for this book) industrial stocks, utilities, and mining operations. An enlightening discussion of the business and investment potential of oil and mining stocks is presented. It serves to educate the reader on which links in the chain of exploration, development, transportation, processing, and retail sale of these industries are most suited for differing speculative risk tolerances. As we jump ahead 70 years to the markets of 2000, the reader can translate, and apply these analysis to companies occupying comparable positions and strategies in the Dot-Com world, and modern business in general.
If you've got some time to kill, there is plenty of valuable information in this book. It took me a while to get through it, cause frankly it's just not an exciting read. It may very well put you to sleep. If you are simply looking for an intro to investing and getting finances under control, one of the "Dummy" books will be a much better, more practical book to read. Buy this book if you are interested in an historical perspective on speculative investing, which is in many ways applicable to the financial markets of today.

The Nature of Risk: Stock Market Survival & the Meaning of Life (Contrary Opinion Library)
The Nature of Risk: Stock Market Survival & the Meaning of Life (Contrary Opinion Library)
von Justin Mamis

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5.0 von 5 Sternen An stellar analysis of the psychology of decision making, 25. Juli 2000
Mr. Mamis steps beyond facts and figures used to analyze the stock market. He examines the psychology and consequences of waiting, learning, and gathering information about potential investment and life choices.
An informed decision would seem to be a sound one. It may very well be, yet in the context of the market, as information risk diminishes (more knowledge is gained about a particular investment), the price risk will increase (assuming positive news results in a rising stock price). Once an investment is deemed to be solid and secure, the existing information will already be reflected in the price of the equity and the potential for appreciation becomes much more limited (price risk increases). The art of balancing information risk and price risk is a central theme of the book, which is discussed, in intricate detail. Also discussed are methods of determining when price risk is likely to be at an absolute minimum -- all news surrounding a company is bad, and no matter how much more bad news comes out the price does not decline further. An interesting "head and shoulders" method of timing the market is presented as well.
Whether it's embarking on a new career, investing for a quick hit, or retirement, taking a new job, signing an agreement or contract, making a new purchase, or getting married, all of life's decisions involve the same basic tradeoff between information risk and anticipated benefits (price risk). The author discusses not only the stock market and investing, but presents mental models from various situations, which most anyone has experienced, and can relate to in some form.
If you are interested in learning about the psychology of the market, or simply exploring and seeking to better understand your own decision making process better, buy this book. It is truly a book about risk, and not one of the over-hyped books blathering on about the stock market

The Great Bull Market: Wall Street in the 1920s (Norton Essays in American History)
The Great Bull Market: Wall Street in the 1920s (Norton Essays in American History)
von Robert Sobel
Preis: EUR 14,56

5.0 von 5 Sternen A ride on the wild bull, 24. Juli 2000
The market could only go up. Margin requirements were minimal. Investment in equities, seemingly ANY equities was a risk-less, rock solid path to fortune. Why buy one of the new electronic phonographs, or a refrigerator, on "time" (credit) when for the same amount of money, one could buy equities on margin, gain immense leverage, and be "guaranteed" to make the money back many times over, and be able to buy many more luxuries.
According to Mr. Sobel, this was, in a nutshell, the mentality of the average investor. Investment houses and financial institutions fueled the fire by making margin cheap and easy. Ultimately, stock prices were held up by nothing. Tremors of instability began to ripple through the market as the impending crash approached, often dismissed as buying opportunities. Ultimately, reality set in, and the unthinkable happened.
Are things different today? Yes and No. More safeguards would seem to be in place, however valuations of today make those of the 20's look miniscule. While a direct comparison is difficult to make between the period covered in the book, and the market of 2000, there are lessons to be learned. "The Great Bull Market" provides a fascinating account of the crash and the events that led up to it. A must read for anyone feeling a little jittery about the climate on Wall Street today!

Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions (APICS Constraints Management)
Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions (APICS Constraints Management)
von Eli Schragenheim
Preis: EUR 49,46

5.0 von 5 Sternen Gets the TOC juices flowin', 19. Mai 2000
Mr. Schragenheim has put together a killer collection of business dilemmas, explained them is sufficient detail so as to illustrate the problematic issues, and provided TOC analysis of each.
The book starts out with an intro to TOC, and proceeds to explore a variety of small and large business and projects experiencing problems. You feel like you are reading about, and can identify with real people, as you progress through the book. The issues faced are common, and the thoughts, intuition, and frustrations of the characters familiar. All cases have constraints in need of elevation, and subordination, which Eli illustrates through both written TOC analysis, and through the use of traditional TOC constraint busting diagrams.
"Management Dilemmas", falls smack in between "The Goal", and Dettmers' "Goldratt's Theory of Constraints." It's more in depth than "The Goal", but not as intense as Dettmer's book. If you are just getting your feet wet in TOC this book will not be over your head.
An excellent addition to this book, and all the TOC material out there would be case studies and applications in Dot-Com world. For much less than the cost of a Super Bowl ad (or the 120+ million it took to go BOOHOO and belly up in 6 months), companies could come up with a systematic approach to identify, elevate, and exploit constraints, increase throughput, and have a chance of turning a profit.

Maslow on Management (Business)
Maslow on Management (Business)
von Abraham H. Maslow
  Gebundene Ausgabe
Preis: EUR 43,20

5.0 von 5 Sternen A timeless management/psychology classic!, 29. April 2000
We've all heard of Maslow or the hierarchy of needs in some form or other, but often times simply as a side note in some management or psychology class. Here in one volume is the collection of Maslow's genius insights in to human motivation. The book is a collection of essays on motivation, learning, management, and self-actualization (essentially, to be at piece with oneself and become everything he/she is capable of becoming) Maslow examines our organizational structures and how they greatly influence our ability to achieve self-actualization. He lays out a framework and assumptions that must be made when dealing with people, managing people and motivating them, and recognizes that there are different types of personalities, beliefs, management styles, and management theories. Theory X (authoritarian, untrusting, management style) and Y (a belief that people are trustworthy, responsible, seek meaning in their work, and naturally want to learn) are explored in detail as are the effects of our belief in one or the other.
While both theories and the implications of each are discussed, it is clear that Maslow, as well as the contributors to the book focus on, and believe that in general, Y is the dominant (most beneficial, not necessarily the most practiced or popular) theory. Theory Y cultivates growth in personal meaning, satisfaction, and self-actualization, helps to propel an organization to be the most it can be, through the collective learning of the individuals that make it an organization. Applying this methodology in the right environment can contribute to the long term success of an organization as judged both by the self actualization of it's members, and the financial success of the organization.
Maslow scripted and published his journal, close to forty years ago, however, it is at least as applicable to the information based net economy of today, as it was to the economy at the time it was published. While organizations and economies change, people and psychology remain relatively constant.
Much of it has been re-packaged and re-published by various management gurus of today. If you take an interest in people and management theory, order a copy of this book. There isn't a management book out there that contains a magic formula for success, or applies to all organizations or even all people in one organization. This gem is a great start and will provide insight in to people, management practices, and developing a mind set for making a difference in the lives of the people in your organization, if you want it to.

The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires
The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires
von Roy H. Williams
Preis: EUR 13,00

5.0 von 5 Sternen A magical, enlightening, and thought provoking book!, 29. April 2000
An enlightening thought provoking approach to advertising is found between the covers of this spell-book. It's creative and insightful throughout, and reaches beyond the "hard numbers" that often seem to dominate media buying, advertising and marketing campaigns, and news headlines. Roy pushes aside statistics and realizes that there are people just like you and me behind the numbers.
An advertising campaign is a link in a chain, only one part of the sales process. This book focuses both on creating a successful advertising campaign, as well as the other links in the chain including the creation of a pleasurable shopping experience that delivers the goods or services advertised. The Wizard presents lots of anecdotal tales and advice that relate to people and real world experiences. Chances are you will be able to personally relate to many of those contained within the book.
Some attention is given to advertising strategies in print, radio and television, and in what context and for what purpose they should be used. Much of "The Wizard of Ads" is a collection of feel good stories, however within each, is advice and insight into the world of sales, advertising, and people. As the author states, the reader will either love or hate the book. Ten steps to successful selling or advertising this is not, chock full of common sense approaches to reaching out and connecting with people who may become your customers it is.
If you like this book, and the manner in which it is written, another fantastic, related book (written in the form of an ancient parable) focusing on the sales process, sales strategies, and types of sales people is "Selling the Wheel" by Jeff Cox.

Visual Explanations: Images and Quantities, Evidence and Narrative
Visual Explanations: Images and Quantities, Evidence and Narrative
von Edward R. Tufte
  Gebundene Ausgabe
Preis: EUR 51,13

5.0 von 5 Sternen Superbly presented. Experience the magic of Tuft!, 29. April 2000
This masterpiece contains explanations of "magic" and illusions, displays of scientific charts, graphs, and maps as well as analysis of photographs and historical drawings. Tuft illustrates the need to present information in alternate formats taking in to account a variety of contexts and perspectives in which it will be consumed. Numerous examples, illustrations and descriptions are included which detail the importance and methods used to encode information in a pictorial medium, enabling an audience to identify critical relevant details of that which is depicted, including relative size, amount, scale, and time, whichever may be appropriate for a given subject. An interesting and well documented commentary is presented about the Space Shuttle tragedy, which illustrates just how important information design can be, and the dramatic effects, which may result down the line if not proper consideration is not given to such a basic issue.
The methods and subjects covered are applicable to a variety of media, and subject matter including, marketing and promotional materials, web design and information presentation, the presentation of scientific data, and general photography. No matter what your occupation or ambition, if it involves conveying information in a graphical format, this book will provide insight and examples that will help you get your point across more effectively, and enhance the end user experience.

SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers: Choosing the Best Way to Sell You, Your Company and Your Customers
SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers: Choosing the Best Way to Sell You, Your Company and Your Customers
von Jeff Cox
  Gebundene Ausgabe

5.0 von 5 Sternen Jeff Cox hits another home run!, 8. April 2000
Written in the style of a business novel, set in ancient times, when the Egyptian pyramids were being built, "Selling the Wheel" is a fantastic book, about the sales process. It covers the different types of sales people and personalities appropriate during various stages of the evolution of a product, which in this case is the wheel. The book is also about positioning a company, determining what markets to target, and fending off competition. You will be introduced to the Closer, the Wizard, the Relationship Builder, as well as the Captain and Crew, all of whom have a place in the growth and evolution process of a business and it's sales strategy.
Selling the Wheel" is both educational and entertaining, as are Jeff's other business novels. It is creatively written, humorous at times, and never dull. It satirizes many of the situations and logic we see in today's business environment including the world of the net economy. Even in ancient times, star salespeople such as Ben (below) were way ahead of the times:
"But, Ben," said Max, "if we sell them wheels at twenty-four shekels, we're gonna lose money on every wheel we sell!"
"I know, but we'll make it up on volume!" Said Ben, uttering a remark that would echo forward through the centuries.
Whether you work in sales or not, this book is easy to identify with. It touches on elements presented in Jeff's other books (Zapp, Heroz, and The Goal), including motivation, conflict, management, and day to day decision making within a company. If you have an interest in sales, or even in business, pick up this book, set aside a few hours, and dive in!

The Fifth Discipline (Rough Cut Edition)
The Fifth Discipline (Rough Cut Edition)
von Peter M. Senge

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5.0 von 5 Sternen Understand the systems around you, and create lasting change, 8. April 2000
Nothing happens in isolation, every event or situation is the result of numerous related events. In order to create lasting change in a work environment, in your personal life, or in your physical health, there are numerous interrelated factors that contribute to the current situation.
Within this book you will discover how your actions create your current reality, and why certain actions may or may not bring about the desired change. The book identifies "systems archetypes" such as the snowball effect, balancing loops, growth and under investment, fixes that fail, limits to growth, shifting the burden and others. These are general models that describe many familiar scenarios and situations.
Along the way, the book details:
Personal mastery - a commitment to personal growth and learning
Mental Models - The beliefs that people hold about the world, change, and reality that may be impeding the change process or limiting growth.
Shared Vision - Overcoming mental models and bringing concerns and beliefs out in to the open, so members of an organization may work toward a common goal.
Team learning - Building on shared vision, by aligning goals, dreams and desires, in a manner such that a group of people function as a whole to achieve a common goal.
There are numerous easy to understand examples of the five disciplines at work in the book, that anyone can relate to and understand. They range from corporate examples such as the ultimate failure of Peoples Express airlines, a simple supply chain management scenario in the "Beer Game" and numerous examples from everyday life.
It's an easy reading book, very thought provoking, and enlightening, definitely worth picking up a copy. The Fifth Discipline Fieldbook, and the Dance of Change provide excellent complimentary reading to the 5th Discipline, and are full of exercises relating to the Fifth Discipline. In addition, Eli Goldratt has written several books that compliment this work very well particularly the Goal.

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