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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
von Al Ries
  Gebundene Ausgabe

5.0 von 5 Sternen Al Ries is a brand himself.. a good one., 12. Oktober 1998
I haven't even touch the book yet but I already know it's good. Al Ries (and Jack Trout)speaks like a psychologist, knowledgeable like a lawyer, and authoritative like a CEO. I've read most of their other books and for most of what they preach, they back it up with sound, logical examples (both from history and current business scenarios.) I can't wait to get my hands on this book. "Al Ries".. now that's a brand I know!)


Speeding the Net: The Inside Story of Netscape and How It Challenged Microsoft
Speeding the Net: The Inside Story of Netscape and How It Challenged Microsoft
von Joshua Quittner
  Gebundene Ausgabe

4.0 von 5 Sternen Nothing but Net... Netscape that is., 26. August 1998
A tremendously insightful book about the origin of Netscape Inc. You will find this book rather quite helpful if you are planning a start-up and going through the IPO process (Initial Public Offering). As a whole, this book read more like an informative, journalistic reading than the dramatic showdown that is perceptually portrayed on the cover of this book. Very little did this book characterize the battle between Microsoft and Netscape. Still, it is smoothly written that even the non-tech people will quickly grasp the complexity of the internet, its' explosion, and the companies that are dueling each other out to stay one step ahead. I found it a fascinating read and had this been more a dramatic story, I would've given it 5 stars instead of 4. Still, if you have the time, I say "go for it!"


Speeding the Net: The Inside Story of Netscape and How It Challenged Microsoft
Speeding the Net: The Inside Story of Netscape and How It Challenged Microsoft
von Joshua Quittner
  Gebundene Ausgabe

4.0 von 5 Sternen Nothing but Net.. Netscape that is., 23. August 1998
Excellent journalistic writing from the authors. The reading is quite smooth and only incrementally does it builds up to a potentially dramatic ending. However, this is where it will disappoint you. Instead of a dramatic and finishing touch to a well written book, the ending will leave you clueless, if not upset.
Nevertheless, if you want to learn a thing or two about start-ups, recruitments, and bringing an upstart company to public, then this is a solid, educational book on how to do so. I would recommend this book to the curious reader who wants to know more about Netscape Inc., business start-ups, and business competition in the 1990s. What this book fails to deliver, however, is the confrontation between Microsoft and Netscape. It barely dwelled on this subject and therefore, lacks the drama that could've make this a 5 star book.


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