Book Description
Moving Type, Designing for Time and Space, both a book and a cdrom, presents the fundamentals of typographic design for the screen. Serving as both a design resource and educational reference, commercial and artistic applications of typography in time-based media are used to illustrate how the elements of space, time, and motion affect the traditional, print-based, understanding of typographic form and communication.
The fundamentals of moving type, built upon the principles which underlie good typography, are explained and demonstrated. Design Educators from CalArts, California College of Arts and Crafts, Parson's School of Design, Art Institute of Boston, University of Texas at Austin, and the University of Connecticut present innovative student work which demonstrate how these educational programs are integrating moving type into the design curriculum. Extensive professional profiles that showcase five diverse studios working in broadcast, film, and interactive design include Yugo Nakamura of MONO*crafts, Paul Sych of Faith, Joel Marcus of M: Design + Direction, 3 Ring Circus, and Pablo Ferro of DePablo Productions.
Synopsis
Using typography for time-based media is very different from designing type for the printed page. This is a practical book for students and designers working in film, video, television, interactive media and web design. It covers composition, kinetics, legibility, image, sound and message.