Kurzbeschreibung
With more than 300 million people online worldwide, the Internet is the ideal medium for your marketing efforts. But with all this opportunity and potential there are myriad hurdles and questions that can keep business owners up at night. How do you set up your Web site? How much is it going to cost? How do you know if you're reaching the right audience? Internet Marketing For Dummies(r) (published by Hungry Minds, Inc.) offers the inside scoop on effective marketing techniques from two Internet marketing pros. Whether you are a small business owner, a sole proprietor, or the marketing professional in a larger company who must suddenly "figure out" your company's marketing efforts on the Internet, Internet Marketing For Dummies is for you. Written to emphasize what a person or company can do themselves, as well as how and when to decide to seek outside help, it's also a useful "refresher course" for the experienced Internet marketers looking to restock their Internet marketing arsenal. Internet Marketing For Dummies is a completely revised and updated version of the previously published successful title, Marketing Online For Dummies. New topics include wireless device and cell phone marketing tips, privacy policies, and site promotion. New chapters include "Controlling the Message with Internet Advertising," and "Spreading the Word with Internet PR." Internet Marketing For Dummies is a mix of just enough strategy and practical tips to provide a solid foundation for Internet marketing programs, pulled together in one easy-to-read package. Here is just some of what readers will gain: ‹ Understand net-savvy marketing rapidly: Key concepts, best practices, and the proactive mindset needed for successful Internet marketing. ‹ Learn "just enough strategy" to get your Internet marketing plan prepared and solidified. ‹ Find out what you can do yourself, on a limited budget, and when you should outsource. ‹ Discover the latest strategies in choosing a domain name. ‹ Get a basic ‹ and effective ‹ business Web site up and running quickly. ‹ Use the latest tactics in e-mail marketing, Internet advertising, and Internet PR ‹ without making expensive and reputation-damaging mistakes.
Synopsis
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.
