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Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room
 
 

Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room (Taschenbuch)

von James Carville (Autor), Paul Begala (Autor) "THE successful politicians we've worked for and the successful leaders we've studied are a varied lot ..." (mehr)
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Produktinformation

  • Taschenbuch: 224 Seiten
  • Verlag: Simon & Schuster; Auflage: Reprint (2. Dezember 2003)
  • Sprache: Englisch
  • ISBN-10: 0743234480
  • ISBN-13: 978-0743234481
  • Größe und/oder Gewicht: 20,8 x 13,5 x 1,8 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon.de Verkaufsrang: Nr. 153.503 in Englische Bücher (Die Bestseller Englische Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Produktbeschreibungen

Amazon.com

Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."

At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.



From Publishers Weekly

In their introduction to Buck Up, Suck Up... and Come Back When You Foul Up: 12 Winning Secrets from the War Room, political strategists James Carville and Paul Begala state, "If you buy this book and read it, you will not make $1 million at least not because you bought this book." But they go on to say that readers will get "good, sound advice on how to win." They proceed to make good on their word, offering secrets from the Clinton campaign that range from "kiss ass"' to "reward risk more than you punish failure." Their good-natured approach is humorous and refreshing. Agent, Robert Barnett.

Copyright 2001 Cahners Business Information, Inc.

-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

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THE successful politicians we've worked for and the successful leaders we've studied are a varied lot. Lesen Sie die erste Seite
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3.0 von 5 Sternen Attack . . . Attack . . . and Counter-Attack, 5. Mai 2007
The two Democratic strategists combine to describe the key elements of how they feel that political candidates (whether Democrats or Republicans, conservatives or liberals) can win elections, and successfully pursue their agendas in office.

The general advice is to take the offense, and stay on it, even when on defense.

Let me paraphrase the key points into a shorter list to make the concepts more understandable:

1. If you keep trying your hardest to get elected, someday you will succeed. Abraham Lincoln is the prime example.

2. Honestly seek out allies when you need them to get elected. John F. Kennedy taking on Lyndon Johnson as his vice presidential candidate is the main example.

3. Attack your strongest candidate in the general election constantly above the belt. Attack first, attack hardest, and counter-attack first. The first Clinton presidential campaign is the main example.

4. Pick the issue where the strongest general election opponent is most vulnerable, and don't let go! "It's the economy, stupid!"

5. Tell your story unceasingly in a brief, emotional, unique, and relevant way. "Are you better off than you were four years ago?"

6. Be quick to lead with your mistakes, weaknesses, and flaws by realizing that people want to hear it from you first. They will find out anyway, and you can gain credibility and trust this way.

7. Once you are in office, use your political capital wisely where it will make a difference. Build on success!

I suspect that most of these points are not new to you. Why read the book, then? Actually, it's main appeal is in the self-deprecating humor the authors use in describing how determined people on both side of the political spectrum verbally wrestle for power. If you are a Republican or a conservative, you probably won't enjoy the book because there's lots of positive things said about the Democratic candidates the authors have assisted. The book also refers to Republicans, especially President Reagan, but much less intensively.

As examples of the humor, Mr. Carville tells how his mother used to sell encyclopedias to help support the family by looking for men with lots of kids and a bass boat, the book has chicken salad and French toast recipes, and the authors tell about their own personal awkward moments in campaigns.

Will you read about the political issues surrounding the most famous White House intern? Oh, yes. Perhaps more than you want to.

Why should you want to be in office? I suggest that you have a pretty good reason . . . or you won't want to live like this.

The authors leave it up to you as to whether the book applies to other fields. The section on Rule 7: Know How to Communicate was the only section that I thought provided any insights that you might not know already. But that section is quite well done, with vivid examples.

If you are like me, your biggest take-away from this book is how effective open, self-deprecating humor is.

Help others in all the ways you can!
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5.0 von 5 Sternen Packed with Knowledge !, 23. Februar 2005
Von Rolf Dobelli "getAbstract.com" (Switzerland) - Alle meine Rezensionen ansehen
(REAL NAME)   
Politics is a grass roots, slug-it-out fight with a winner and a loser and no prizes for second place. Every step is a battle because so much is at stake. Authors and veteran political consultants James Carville and Paul Begala, who were notably pivotal on the Clinton campaigns, cleverly explain what makes a winning campaign work and what gets a politician elected. They also present the flip side and honestly explain why campaigns, including some of theirs, fail. The account is made richer by their knowledge of memorable historic elections, their references to using campaign concepts in business management and a few good recipes. Conversational, loose, opinionated and frank, this book is entertaining and instructive, with clear explanations of carefully distilled ideas and plenty of insider war stories. The authors may harbor some warmth for the Democrats, but that doesn't tame them as they skewer and critique both parties. We recommend this book to executives and professionals as a fun, extended metaphor on winning that includes some practical rules and sharp storytelling.
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