Amazon.co.uk
In
Survival Is Not Enough, former Yahoo executive and author of
Permission Marketing,
Unleashing the IdeaVirus and
The Big Red Fez Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming", which he defines as "stretching your limits without threatening your foundation". The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction and their company's prospects would do well to consider.--
Harry C Edwards
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Amazon.com
In
Survival Is Not Enough, former Yahoo executive and author of
Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of
Richard Dawkins,
Jared Diamond, and
Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider.
--Harry C. Edwards
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
