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Kurzbeschreibung
Using interpretations of hard science -including data from interviews with noted neuroscientists, psychologists, and influence professionals - this book reveals today's most effective persuasion techniques for businesspeople, marketers, and other professionals. Drawing a hard line between persuasion and manipulation, while demonstrating how closely related the two are, author Dave Lakhani presents eight individual persuasion tactics, shows how they work, and reveals how they can be profitably applied. With examples of persuasion at work in the business world, including examples from sales, advertising, the Internet and negotiation settings, this is the most complete and up-to-date look at persuasion readers will find. (20050816)
Synopsis
Praise for "Persuasion, The Art of Getting What You Want" - 'Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written ...especially if it ends up in the hands of your competition' - Mike Litman, CEO, Connect To Success, Inc. and coauthor of "Conversations with Millionaires". 'Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!' - Jay Conrad Levinson, the father of guerrilla marketing' and author of the "Guerrilla Marketing" series of books.'Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it.I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate' - Chet Holmes, Fortune 500 superstrategist and author of the "Mega Marketing", "Business Growth Masters", and "Guerrilla Marketing Meets Karate Master" sales programs Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy' - Blaine Parker, author of "Million-Dollar Mortgage Radio". 'Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read' - John Klymshyn, author of "Move the Sale Forward".
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90% kaufen den auf dieser Seite vorgestellten Artikel: Persuasion: The Art of Getting What You WantEUR 20,99 |
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10% kaufen influence: The Psychology of Persuasion (Collins Business Essentials) EUR 12,95 |
In diesem Buch
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Einleitungssatz
In the Preface of this book I briefly described the religious cult I grew up in and how it was my impetus to study persuasion. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
In the Preface of this book I briefly described the religious cult I grew up in and how it was my impetus to study persuasion. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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