"Be the sponge" is what Bill Rancic told himself to be around Donald Trump. He wanted to use his experience on the show to learn.
This book is well timed for the start of the second season of "The Apprentice". One of the appealing qualities of Bill Rancic is his recognition that his fame is the result of pop culture rather than anything particularly unique about his life, experience, or wisdom. However, this book is fun to read (it only takes a couple of hours), and I found the story of his first business in buying junker cars, fixing them up, and selling them to be interesting. His stories about Elite Boat Wash and Wax were some of the best in the book, particularly his regret now that he didn't think of selling the business at the time.
We learned a bit about his cigar business while watching "The Apprentice", but we get the full story here, and I admire the way they stayed light on their feet and adapted to the circumstances they faced and the opportunities they had the energy to exploit.
Each of these biographical chapters is accompanied by a chapter of insights from the author on lessons learned during his career. These are fairly standard slogans or statements, but he does try to give them a personal twist and I credit him for that.
There are about thirty pages on his experience on the show and his analysis of how things worked out in his favor. Again, he doesn't dismiss some luck being involved, but he doesn't shy away from saying where some of the other contestants faltered.
He also talks about his parents and family in a way that adds to the personal character of the book. The last chapter talks about his goals and plans for the future.
I think this book would be a great read for young people wanting to learn a bit about going out and using their energy and talents to establish themselves and learn about what it takes to start small, but profitable, businesses. Mr. Rancic provides a lot of value for that audience. It is entertaining for the rest of us, and there are some statements that people of every age should learn. I loved his statement that when he finally got on the show and was going to be around Donald Trump he kept telling himself "Be the sponge, Be the sponge!" (page 149).
This is book is a fun piece of pop culture, but is more that fluff. If you are a fan of the show, I think you will enjoy the book.