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Writing on the Wall: Social Media - The First 2,000 Years (Englisch) Taschenbuch – 16. September 2014

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Produktinformation

  • Taschenbuch: 278 Seiten
  • Verlag: Bloomsbury; Auflage: Reprint (16. September 2014)
  • Sprache: Englisch
  • ISBN-10: 1620402858
  • ISBN-13: 978-1620402856
  • Größe und/oder Gewicht: 14 x 2 x 20,8 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 209.916 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

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Produktbeschreibungen

Pressestimmen

Standage captures quite beautifully the essence of the human need to connect and interact, both its banality and world-altering power. (Publishers Weekly)

A thoroughly fascinating look at the evolution of social media. (Booklist, starred review)

Provocative . . . a wealth of information. (The New York Times Book Review)

Standage has just this one big point to make, but he makes it elegantly and instructively . . . what we tend to regard as the radiant novelty of the digital age may really be a rebirth. (The Wall Street Journal)

Tom Standage once again displays his ingenious gift for connecting our historical past to the debates and technologies of the present day. (Steven Johnson, author of Future Perfect and Where Good Ideas Come From)

Über den Autor und weitere Mitwirkende

Tom Standage is digital editor at the Economist and editor in chief of Economist.com. He is the author of six books, including the New York Times bestseller A History of the World in 6 Glasses and The Victorian Internet, described by the Wall Street Journal as a "dot-com cult classic." Standage has written for numerous publications, including Wired, the New York Times, and the Guardian. He lives in London with his wife and children. Visit his website at www.tomstandage.com.


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Kaum zu glauben, dass dieser Autor studierter Maschinenbauer und Informatiker ist. So kundig, wie er historische Zusammenhänge quer über die Epochen ausbreitet: detail- und anekdotenreich, klug im jeweiligen gesellschaftlichen Kontext verstanden. Seine "tour de force" über die tief reichenden Wurzeln von Social Media gerät zu einer höchst erhellenden und kompakten Geschichte der Medien als solche. Und dazu, wie die Medien von der Entwicklung der Gesellschaft getragen waren - und sie selbst entscheidend vorangetragen haben.

Besonders dankenswert: Die Parellelen sozialer Medien der Vergangenheit zu jenen von heute lässt der Autor häufig für sich sprechen, der Leser darf sich selbst seinen Reim machen. Das hält beim Lesen munter. Erst im Epilog versucht der Autor sich an einer breiten Interpretation und Zusammenfassung. Die hat mich nicht so ganz befriedigt: Aus den offensichtlichen Parallelen abzuleiten, dass Social Media powered by Internet schlicht die flottere Fortsetzung der sozialen Medienlandschaft von gestern sei, scheint mir doch zu kurz gegriffen.

Die Analogien, die Tom Standage zwischen den Sozialen Medien von früher und heute herausgearbeitet hat, fand ich aufschlussreich. Die Unterschiede, die er nicht herausgearbeitet hat, fände ich nicht weniger spannend. Den Fortsetzungsband dazu würde ich jedenfalls lesen :- )
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 67 Rezensionen
11 von 11 Kunden fanden die folgende Rezension hilfreich
Ancient Social Networks are Fascinating! 6. September 2013
Von Madelyn Pryor - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
When I heard that Tom Standage, the author of A History of the World in 6 Glasses had a new book out, the Writing on the Wall, I jumped on it. As someone who checks Facebook throughout the day and loves history, I thought this would be a perfect, joyous read. I was right.

From the first page of the book, dealing with one of my heroes, Cicero, you will be pulled back through time while feeling very connected to the present. Cicero used his own social network to gather information, keep track of friends and rivals, and even learn what was happening in other countries. I found it fascinating that a letter could reach Britain in five weeks and Syria in seven weeks (p. 2). In a time before actual letter service this is remarkable.

But not just Rome gets a look under the microscope. From the beginning of time and how man's mind is wired for social media, to Luther, to the present (Including a very interesting chapter on how the mid century's huge media networks limited social media and contact) you travel from the beginning of social media to the present.

I love this book. I really recommend this as a gift to yourself and others. It is a perfect vacation book with gripping, well written and easy to read chapters. No matter where I turned, I found interesting tidbits like coffeehouse gossip goes back much farther than Starbucks (to about 1650) and an easier printing experience helping spark our own revolution.

This book is a revelation and joy. Tear yourself away from Facebook long enough to read The Writing on the Wall. You will be overjoyed that you did.
15 von 17 Kunden fanden die folgende Rezension hilfreich
Good thesis, but drags too much in the middle 20. September 2013
Von Rob Huddleston - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
The basic argument behind the book - that social networking isn't really new, and that in fact the "disruption" caused by Facebook, Twitter, and the rest isn't really a disruption at all, but rather more like a return to the norm - was quite interesting. Prior to reading the book, I didn't know that ancient Romans in far-flung provinces kept up with the happenings in the capital via social networks. I had never considered that Martin Luther and Thomas Paine sought redress of their grievances in much the same way as did the people in the Arab Spring, so again that part of the book was interesting.

Unfortunately, I did feel that most chapters were just entirely too long. Each chapter is devoted to a specific time period, and the author generally made his case quite quickly, but then seemed to feel the need to pad the page count, so rather than making his case and moving on, he makes his case, and then provides another example to buttress it, and then another, and then another, and then another. I couldn't help but keep thinking "OK, I get it ... please move on!" in almost every chapter.

Thankfully, the book redeems itself in the final chapters, which focus on the rise of mass media, how that was the true disruption, and how the internet is allowing us to really get back to the way things used to be.

If you're interested in social media or how technology impacts society, the book is a fairly decent read. If only the middle chapters were each half as long.
22 von 27 Kunden fanden die folgende Rezension hilfreich
A history-of-communication book that's chock full of Wow moments 13. Oktober 2013
Von Esther Schindler - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
There's no way I could have resisted Tom Standage's book, which promised to show how social media is anything but a new phenomenon. I've been online since long before online was cool, when BBSes were long-distance modem calls; I've been running online communities since CompuServe was a dominant force; I've been writing Amazon reviews since 1998 (this is #804); and I've been doing "social media" since before anyone gave it a name. Twitter? Google+? Facebook? Yeah, I have a bunch of "followers," which is why my name's on the cover of The Complete Idiot's Guide to Twitter Marketing.

But I see all of these as part of the same universal human urge: It's all just a conversation. We all like to talk with each other about the things that interest us. When we can't connect in the "mass media" (whether for political reasons or the desire to find People Like Me), we find alternate ways to do so.

Standage apparently sees "social media" the same way, and he traces its back to Cicero (who wrote letters on papyrus to exchange news across the Roman Empire, urging friends to copy the letters, annotate with their own comments, and share with others... an extremely slow Facebook). He does a splendid job of casting the historical influences of communication styles in current terms, such as a chapter on "How Luther went viral" and "And so to the coffeehouse: How social media promotes innovation."

In a way, however, this is as much about the history of ALL communication media, not just social media. Before the French revolution, there was the state press (very controlled), the foreign press (smuggled in), and "the overlapping informal networks of gossip, songs, poems written on scraps of paper, materials printed on hidden presses, and handwritten news sheets called nouvelles a la main (which literally means 'news by hand')." So I ended up learning a huge amount of the history of journalism and mass media, because the "alternative" means nothing without understanding the context in which "mass media" consolidated control of information in the hands of a few moguls.

There's plenty of lessons for anyone "doing" social media today, too. For example, the Catholic Church had to decide whether or how to respond to Martin Luther's attacks in the early 16th century (using that newfangled printing press), just as businesses today need to learn the PR consequences of responding to public criticism on the Internet. (Let's just say: They made the wrong choices.)

Oh, jeez, that all makes this sound important and boring. Quite the opposite. Standage tells lots of stories that made me giggle, or say, "How 'bout that!" or occasionally "Wow." I hadn't realized that Thomas Paine's Common Sense sold 250,000 copies, making him the world's best-selling author, much less the manner in which it gained that popularity -- even though, as Standage writes, the pamphlet was regarded as dangerously extremist, and "early readers who were convinced by its arguments were sometimes unsure whether they ought to express their enthusiasm for it." I chuckled at the history of coffeehouse criticism: "That coffeehouses were distracting people and encouraging them to waste time sharing trivia with their friends when they ought to be doing useful work."

It's a really entertaining book, whether you're interested in social media (professionally or otherwise) or any kind of media. Fun, and recommended.
3 von 3 Kunden fanden die folgende Rezension hilfreich
What's not new about social media 14. Oktober 2013
Von Jessica Weissman - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
Tom Standage, who bears his research lightly, has written a book about social media that has substance and ideas. He reviews many forms of social media from the past, from Roman graffiti through coffee houses and the circulating manuscripts of the 17th century to the telegraph - and finally to the present day.

Did you know that the Romans had newspapers that circulated from the capital to the provinces? Or that, while the telegraph made it possible for users to communicate messages, the real social community was among the operators? The operators, much like today's Internet users, had friends they never met, and talked to them daily.

People like other people, and like to be in contact with them. That's why the internet, originally intended for scientific communication and later used for commerce, is now overwhelmingly devoted to person-to-person communication, whether by Twitter, email, Facebook, or whatever comes next.

The most interesting point he makes is that the mass media of the 20th century were an aberation. Yes, radio and TV gave lots of people similar experiences and knowledge, all at once. THAT was revolutionary and unprecendented. But we soon found our way back to social media.

Props for Standage for distinguishing between the Internet and the Web, which some writers do not. And bigger props to him for recognizing that, while social media are not new, the instantaneous widespread nature of electronic social media does make a difference.

The book is well-written and interesting nearly all the way (a little too much about Elizabethan and Jacobean circulating manuscripts in the very middle, but not much). Standage knows how to tell a story in the service of a larger point, and he knows how to use research without burdening us with it.

A fine read.
5 von 6 Kunden fanden die folgende Rezension hilfreich
Writing on the Wall is a fascinating look at the history of social media. 9. September 2013
Von Robert G Yokoyama - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
I use social media daily. I use it blog about movies, make friends and look for a place to eat. I also read books and listen to music using social media. This subject really appeals to me. I did not grow up using social media, but it has definitely made my life easier. I don't have to spend so much time looking for things because of social media sites like amazon and yelp.

I learned that the ancient Greeks started the practice of writing graffiti. They wrote on walls of friends to make announcements of love affairs and other news I don't write on walls physically, but I write on the walls of my friends on Facebook to announce what is going on in my life. I learned that Issac Newton formulated his theories of gravity in coffee shops in the seventeenth century. I have never done any academic or creative work in coffee shops, but it seems like a great place to discuss my writing with other people. I never thought letter writing could be a form of social media. Standage discusses how the letters of Saint Paul helped spread the word about different churches. I really appreciate when I receive a hand written letter, because I know that the person took time to write me.

I never thought that writing poetry could be used to impress people and enhance a person's career. Standage finds a historical example of this. Sir John Harrington possessed a talent for writing poetry, that he impressed the Tudor court in the sixteenth century. His writing prowess promoted him to the rank of knight. I like to write poetry, so this example inspires me to continue doing it. Standage briefly discusses the impact social media has on what happens today. I learned of a Chinese social media platform called Weibo. Posts from this web site helped Chinese officials investigate a train crash in 2011 where forty people died. Writing on the Wall is a fascinating book, because the history of social media is something I have never thought of before.
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