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Writing That Works, 3e
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Produktbeschreibungen
Kurzbeschreibung
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
Über den Autor
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
In diesem Buch
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Einleitungssatz
Too many of the communications I get are meaningless"" observes a leading CEO." Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
Too many of the communications I get are meaningless"" observes a leading CEO." Lesen Sie die erste Seite
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Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
1 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I've just ordered another 10 copies of this book to give out to my staff and even to my clients. It's essential that my team know how to convey their ideas clearly and persuasively. "Writing that Works" accomplishes all that and more in a down to earth and entertaining style.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
28 Rezensionen
34 von 34 Kunden fanden die folgende Rezension hilfreich
I don't want my competitors to read this book
17. Oktober 2000
Format:Taschenbuch
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
16 von 17 Kunden fanden die folgende Rezension hilfreich
A Communications Handbook for Managers
12. Januar 2001
Format:Taschenbuch
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
9 von 9 Kunden fanden die folgende Rezension hilfreich
An invaluable aid throughout one's business career
6. Januar 2001
Format:Taschenbuch
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
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