This is a fun read. I love the author’s voice, which comes through strongly in both the article and the following preview of his next book.
Including the four-letter words—which prompted three of the four 1-star reviews from people who found them offensive.
I’m an Australian, so my reaction is: WTF—who cares? Well…some people do. If you’re one of them, be warned.
Despite the title, it won’t teach you how to write a New York Times bestseller. But it will give you some clues, and you’ll learn a few things. Here are two that were new to me:
1. The first week’s sales of a print book—as counted by Bookscan and, therefore, the New York Times—include all PRE-orders of the book.
The conventional wisdom is that you have about three months to promote a new print book (we’re not talking eBooks here) before the bookshops clear their shelves for the next bestseller hopeful.
But if you can rack up enough pre-orders BEFORE the pub date, then you can kickstart your book onto the charts. Once it’s hit the NYT or other lists, then further weeks on those lists become a self-fulfilling prophecy.
Of course, “enough” is quite a lot. The lesson: the more time you have it listed on Amazon et. al. BEFORE pub date, the better.
2. Someone—Mulgrew or Harpers, I presume—came up with a great promotional idea: Take an article, add a big chunk of your next book, turn it into an eBook and give it away.
FREE—that marketing favorite from time immemorial.
Will I buy one of his other books? Maybe. But without the free intro via this eBook, the question wouldn’t exist for me at all.